DUBLIN--(BUSINESS WIRE)--Sep 7, 2018--The "China Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023" report has been added to ResearchAndMarkets.com's offering.

The China toys market was worth US$ 12 Billion in 2017. The market is further projected to reach a value of US$ 22.5 Billion by 2023, exhibiting a CAGR of 11% during 2017-2023.

China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative toys to electronic or remote-controlled toys.

With inflating income levels of urban dwellers and rising standards of living, a shift has been witnessed from conventional toys to innovative electronic and plush toys. Moreover, the recent relaxation of the one-child policy in China has also added a large number of new-borns to the population, thereby expanding the consumer base of the toys market.

The relaxation of the one-child policy in 2013 in favor of a two-child plan has brought an influx of newborns in China. This is expected to expand the consumer base for toys creating a positive impact on the market.

On the basis of product type, plush toys are the most popular type of toys in China. Other major product types include infant/pre-school toys, activity toys, dolls, games and puzzles, construction and building toys, electronic/remote control toys, sports and outdoor play toys, ride-ons and others.

Based on the end-user, the report finds that unisex toys dominated the market. Unisex toys were followed by the girls' and boys' segments.

On the basis of distribution channel, the market has been segmented into specialty toy chain stores, supermarkets and hypermarkets, departmental stores and online. Currently, specialty toy chain stores represent the largest distribution channel as these stores have well established networks and offer a wide range of products.

Based on the province, Guangdong enjoys the leading position in the market. Other major provinces are Jiangsu, Shandong, Zhejiang and Henan.

Key Topics Covered

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 China Toys Market

6 Market Breakup by Product Type

7 Market Breakup by Distribution Channel

8 Market Breakup by End-User

9 Market Breakup by Province

10 Toys Manufacturing Process

11 Competitive Landscape

12 Profile of Key Players

Mattel Inc. Lego Hasbro Inc. VTech Hape International (Ningbo) Ltd. Silver Lit Toys Manufactory Limited Sieper GmbH Micro Mobility Systems AF+G Ravensburger AG Shantou City Big Tree Toys Co. Ltd.

For more information about this report visit https://www.researchandmarkets.com/research/jk3369/the_22_5_billion?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180907005417/en/

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Related Topics:Toys

KEYWORD: ASIA PACIFIC CHINA

INDUSTRY KEYWORD: ENTERTAINMENT OTHER ENTERTAINMENT

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 09/07/2018 01:36 PM/DISC: 09/07/2018 01:36 PM

http://www.businesswire.com/news/home/20180907005417/en