Spanish Radio Broadcastin NBA Games
May. 04, 1999
MIAMI (AP) _ The NBA and Radio Unica, a 24-hour national Spanish radio network, announced Monday an agreement to broadcast live coverage of the 1999 and 2000 NBA finals and the 2000 NBA All-Star game.
``These broadcasts are an essential part of our ongoing efforts to support the needs of our Spanish-speaking fans,'' said Rob Levine, vice president and managing director of NBA Latin America.
Radio Unica's on-site coverage of the entire 1999 NBA finals will tip off with Game One either June 13 or 16, depending on the duration of the conference finals.
The 49th annual All-Star game is scheduled for Feb. 13, 2000, from The Arena in Oakland.
``These two coveted events perfectly complement our slate of sports programming and our overall strategy to corner the market as the 'Network First in Sports' for Hispanics nationwide,'' said Joaquin Blaya, chairman and CEO of Miami-based Radio Unica Corp.