BERLIN--(BUSINESS WIRE)--Aug 29, 2018--Danish-inspired lifestyle brand SKAGEN is proud to introduce the newest addition to its smartwatch portfolio: the Falster 2. Boasting the same minimalist design approach as its award-winning predecessor—Falster, which debuted in January 2018 at CES—Falster 2 offers more in the way of available features without sacrificing the pared-down, life-simplifying ethos of the original.

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SKAGEN Falster 2 (Photo: Business Wire)

“The Falster 2 represents everything SKAGEN stands for: beautiful, design-focused products that are functional for the way people live,” says Frederik Thrane, creative director for SKAGEN. “An appreciation of simplicity and a thoughtful approach to how your time is spent are key elements in the Danish way of life—and we capture them in our smartwatches through minimalist execution and customizable function.”

Subtle updates have been made to the Falster’s design, including new minimalist, battery-saving watch dials and the addition of two programmable pushers, allowing users more personalized functionality and quick access to their favorite apps. The case is now swimproof, so users can track swim workouts, hang poolside or hop in the shower without risk of damaging their smartwatch. Additionally, Falster 2 is one of the only smartwatches on the market with a magnetic steel-mesh strap—the latest evolution of the brand’s hallmark band material.

The most notable evolution is in the Falster 2’s tech capabilities. Following the launch of Falster, SKAGEN invited fans to share feedback about which features they would like to see in future generations. Heart-rate tracking was most requested, and SKAGEN is happily delivering on that request. The expanded feature line-up includes:

Heart Rate

Powered by Wear OS by Google, Falster 2’s newly integrated Google Fit allows users to prioritize their wellness. The wearer’s heart rate is automatically tracked across a variety of workouts.

Untethered GPS

Falster 2 has GPS capabilities built into the watch rather than piggybacking off a synced smartphone. This allows users to leave their phone at home during bike rides, walks and runs while still tracking their route—viewable right on their watch dial—and distance logged.

Near Field Communication (NFC)

Falster 2 features integrated NFC technology, allowing users to make hands-free payments via Google Pay and access participating public transit systems using their device (available at launch in select countries). Sensitive account information is protected by a user-set lock code, preventing data and identity theft in the event the watch is lost or stolen.

Additional Features

The complete range of features from the original Falster carry over to Falster 2, including:

Function-Based Dials for quick access to favorite features Smartwatch Notifications Activity Tracking Customizable Watch Faces Voice Command, powered by Google Assistant Interchangeable Straps Powered with Wear OS by Google Qualcomm® Snapdragon Wear™ 2100 Platform Compatible with iOS 9.3+ and Android 4.4+ (excluding Go edition)

Falster 2 starts at $275 USD/£269 GBP/2495 DKK

Visit: www.SKAGEN.com

*The Google Assistant is not available in all languages. Android, Wear OS by Google, Google Play, Google Fit and other marks are trademarks of Google Inc.

Qualcomm, Snapdragon and Snapdragon Wear are trademarks of Qualcomm Incorporated, registered in the United States and other countries.

Qualcomm Snapdragon Wear is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

ABOUT SKAGEN

Founded in 1989, SKAGEN was inspired by the Danish coastal town from which we borrow not just a name, but a warm spirit and a minimalist mindset. We create watches, wearables, jewelry and leather goods that capture what’s truly essential. SKAGEN is a division of Fossil Group, with headquarters based in Richardson, Texas.

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CONTACT: LaForce

Rebecca Simon

SKAGEN@LaForce.nyc

KEYWORD: EUROPE DENMARK GERMANY

INDUSTRY KEYWORD: SENIORS WOMEN TECHNOLOGY CONSUMER ELECTRONICS TEENS RETAIL FASHION CONSUMER MEN

SOURCE: SKAGEN

Copyright Business Wire 2018.

PUB: 08/29/2018 02:00 AM/DISC: 08/29/2018 02:00 AM

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