DES PLAINES, Ill.--(BUSINESS WIRE)--Aug 21, 2018--Riddell, the leader in football innovation, launched a new line of NFL licensed collectible helmets, the Chrome Alternate Collection, which is its latest series of officially licensed alternate helmet designs. The Chrome Alternate Collection is now available through Riddell and key retailers nationwide.

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Riddell introduces NFL Chrome Alternate Helmet Collection. (Graphic: Business Wire)

The Chrome Alternate Collection consists of all 32 NFL team helmets in recognizable, but eye-catching designs. Shells and facemasks stay true to the standard colors of the respective teams, but through a process called vacuum metallization the helmets acquire their chrome flash. Decals and striping remain the same as their current team designs. This special style is available in full size Riddell Speed Authentic and Riddell Speed Replica helmets, and in Riddell Speed Mini helmets. Designed with NFL fans and collectors in mind, the dramatic, highly reflective Chrome Alternate helmets will add a unique look to any collection.

“If you are a dedicated collector or just looking to add a vibrant piece to your memorabilia collection, the Chrome Alternate Collection is sure to catch the attention of football and non-football fans alike,” said Michael Oller, Riddell’s Vice President of Consumer Products and Business Development. “These helmets’ unmistakable chrome finish become the focal point of any display and provide fans a cool new way to show off their team pride.”

Riddell is proud to serve as the NFL’s exclusive licensee for collectible football helmets. Prior to the Chrome Alternate Collection, Riddell and the NFL collaborated on other Alternate helmets including Blaze (2017) and Ice (2016).

About Riddell: Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at http://www.riddell.com, like the Riddell Facebook page, or follow Riddell on Instagram and Twitter @RiddellSports.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180821005520/en/

CONTACT: Riddell

Justin Kenny, 224.585.5253

Communications Manager

jjkenny@riddellsports.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: FOOTBALL RETAIL SPECIALTY SPORTS

SOURCE: Riddell

Copyright Business Wire 2018.

PUB: 08/21/2018 11:56 AM/DISC: 08/21/2018 11:56 AM

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