PVH Corp. Expands Global Footprint, with Launch of Iconic American Brand IZOD in Europe
Aug. 28, 2018
NEW YORK--(BUSINESS WIRE)--Aug 28, 2018--. (NYSE: PVH) today announces that it is bringing one of its most iconic heritage brand lines overseas with the expansion of IZOD into Europe.
Beginning Fall 2018, customers in Spain, Germany, the Netherlands and Scandinavia will be able to shop the classic American IZOD signature lifestyle with products including, shirts, polos, t-shirts, sweaters, heavy-weight knits, pants, denim and outerwear.
The Fall/Winter 2018 IZOD collection celebrates the brand’s rich all-American heritage, inspired by Ivy league colleges, coastal towns and the grand inland scenery. The collection is made up of two key capsules: Winter Nautical, featuring college prep and nautical themes, and Explorer, for the quintessential winter look.
“When looking to expand the presence of our classic IZOD brand globally, we saw great opportunity in Europe,” said Ken Duane, Chief Executive Officer, Heritage Brands for PVH.
“We believe there is significant demand for apparel that is colorful with a soft-washed, relaxed feel and unique performance-driven features,” said Oliver Timm, Chief Commerical Officer, PVH Europe. “This offering delivers a value proposition not currently available in the market. Combining this with IZOD ’s strong reputation as a quality lifestyle brand, should fill the void between fast-fashion labels and higher-priced American attire.”
The IZOD collection will be available through a network of partners across the continent in store and online, including El Corte Inglés (Spain), Hudson’s Bay (Netherlands), Galeria Kaufhof (Germany). The collection will also be available online through Zalando and Boozt.
The launch of the brand will be supported by a focused regional marketing, PR and social influencer campaign, along with a fresh and bold shop in shop system that launches in Spain with additional distribution within Europe, Russia and the Middle East region is planned for Spring 2019.
IZOD, which first launched in the 1930s , is known for its youthful, energetic, sports-inspired styling. Collections include men's classic, athletically inspired sportswear, golfwear, jeanswear and performancewear and luxury-style sport collections.
The brand ambassador roster currently includes Olympic gold medalists and World No. 1 ranked men’s double tennis team, Bob and Mike Bryan for IZOD, and three-time PGA Tour winner Marc Leishman for IZOD Golf, among others.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic ,,,,,*, , and Geoffrey Beene brands, as well as the digital-centric intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180828005132/en/
CONTACT: PVH Corp.
Frank Boon, +31 653139973
Vice President PVH Heritage Brands Europe
KEYWORD: UNITED STATES EUROPE NORTH AMERICA CARIBBEAN NETHERLANDS GERMANY NEW YORK SPAIN
INDUSTRY KEYWORD: DEPARTMENT STORES ONLINE RETAIL RETAIL FASHION
SOURCE: PVH Corp.
Copyright Business Wire 2018.
PUB: 08/28/2018 09:00 AM/DISC: 08/28/2018 09:01 AM