REDWOOD CITY, Calif., Sept. 05, 2018 (GLOBE NEWSWIRE) --

WHO: The Electronic System Design Alliance (ESD Alliance), a SEMI Strategic Association Partner WHAT: Will host Digital Marketing Workshop 2.0, “Agility, Training and Collaboration –– The three key ingredients to master digital-driven marketing and sales” WHEN: Wednesday, October 3, from 6 p.m. until 8:30 p.m. The evening will include dinner and time for networking.

WHERE: SEMI 673 South Milpitas Blvd. Milpitas, Calif. 95035

Workshop leaders Nicolas Athanasopoulos, head of digital strategy for OneSpin Solutions, and Dave Kelf, chief marketing officer at Breker Verification Systems, will address three organizational shifts –– agility, training and collaboration –– necessary for mastering digitally-driven marketing and sales.

The workshop will consist of three sections:

1. Agility –– Applying an agile mindset to marketing 2. Training –– Learning about the newest digital marketing tools 3. Collaboration –– Putting the pieces together

The workshop is a continuation of the Digital Marketing Workshop in April on best marketing practices for an effective social media strategy presented by Athanasopoulos and Kelf. It is designed for CEOs, marketing executives, content creators or others from the semiconductor industry interested in improving their company’s content marketing strategy. The cost is $30 per person for ESD Alliance member companies, $75 per person for non-members. Seating is limited. Registration information can be found at: https://bit.ly/2LLg4S9

About the Electronic System Design AllianceThe Electronic System Design Alliance (ESD Alliance), a SEMI Strategic Association Partner, is the central voice to communicate and promote the value of the semiconductor design ecosystem as a vital component of the global electronics industry. As an international association of companies providing goods and services throughout the semiconductor design ecosystem, it is a forum to address technical, marketing, economic and legislative issues affecting the entire industry.

Follow the ESD Alliance:Website: esd-alliance.org ESD Alliance Bridging the Frontier blog: http://bit.ly/2oJUVzl Twitter: @ESDAlliance LinkedIn: https://www.linkedin.com/groups/8424092 Facebook: https://www.facebook.com/ESDAlliance

For more information, contact:Nanette Collins Public Relations for the ESD Alliance (617) 437-1822 nanette@nvc.com