Breville Names Canvas Worldwide Global Media Agency of Record
Canvas Worldwide, LLC
Aug. 27, 2018
NEW YORK, Aug. 27, 2018 (GLOBE NEWSWIRE) -- Canvas Worldwide, the creative media agency network that approaches every client challenge as a blank canvas, has been named Global Media Agency of Record (AOR) by Breville, a global leader in premium and innovative kitchen appliances, effective immediately. Canvas Worldwide will partner with Breville in key markets in North America, Europe and Asia-Pacific as Breville consolidates its local agencies across the globe.
Following an agency selection process led by Breville, Canvas Worldwide has been awarded all media communications, planning and activation responsibilities across all channels for the Australian company’s home appliances portfolio spanning contact grills, kettles, espresso machines, toasters, microwave ovens, pressure cookers, coffeemakers, breadmakers, juicers, deep fryers, blenders and food processors.
“Canvas shed light on powerful audience insights that will better inform how we go to market for future product launches,” said Jenny Park, Global Digital Director, Breville USA. “Coupled with the agency’s proven use of data and strong performance analysis of tactics, we were impressed and look forward to partnering to drive campaign ROI and business growth.”
“Breville, much like Canvas, is in constant pursuit of finding a better and more creative way to operate within its category,” said Paul Woolmington, CEO, Canvas Worldwide. “Breville is an impressive global brand with quality products with carefully considered functional design, an intensely devoted customer base and a huge capacity for global growth.”
With its U.S headquarters in Los Angeles, Breville delivers kitchen products to more than 70 countries around the globe. The brand is renowned for its café quality coffee at home and has been awarded first prize two years in a row for its authority in espresso. Its espresso machine, the Barista Touch™, was named “Best New Product” in the consumer electrical category at the Specialty Coffee Association (SCA) expo in Seattle earlier this year. In 2017, the company’s next generation automatic espresso machine, the Oracle [®] Touch (BES990BSS), took top honors.
The Breville business will be led at Canvas Worldwide by Brian Diamond, VP, Group Director, Retail Strategy at Canvas Worldwide. Diamond has 20 years of experience as an agency-side marketer working across retail, consumer packaged goods, luxury, automotive, and travel. Brian was recently recognized for digital innovation as part of Facebook’s annual Business Case Study awards and was nominated by his peers for ThinkLA Agency Person of the Year. Prior to Canvas he led the Regional Strategy team at Initiative.
About Breville Over the past 80+ years Breville has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe. The company goes to market as the Sage brand in Europe, and as the Breville brand in the rest of the world. Breville has enhanced people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own home and ultimately allowing them to Master Every Moment. www.brevilleusa.com
About Canvas WorldwideCanvas Worldwide (www.canvasworldwide.com) is an independent media and marketing services agency network that provides innovative, customized marketing solutions for brands looking to challenge conventional thinking and make their own bold strokes. Launched in 2015, the agency has offices in Los Angeles and New York, with regional offices in Chicago, Dallas and Atlanta. Canvas Worldwide services clients including Hyundai Motor America, Kia Motors America, Blueshield of California, and OneSight, with estimated billings of over $1 billion. The company’s mission is to always be surprising, original and inspiring by shunning the status quo and being fearlessly creative, every time. Free of the constraints and legacy behaviors of traditional network agencies, Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. Canvas Worldwide is hiring: http://www.canvasworldwide.com/careers.
ContactCanvas WorldwideKaya Lobaczewski(212) email@example.com