HOKA ONE ONE Unveils Women Who Fly Campaign in Three Part Video Series
Aug. 22, 2017
GOLETA, Calif.--(BUSINESS WIRE)--Aug 22, 2017--HOKA ONE ONE ®, a division of Deckers Brands (NYSE: DECK) , today announces a three-part film series highlighting real women who fly.
The film series tells inspiring stories of women who have conquered their issues and paved a path to triumph over adversity. These colorful character studies are designed to inspire other runners while defining the HOKA brand; focusing on running not only for fitness, but also helping you become the person you want to be.
“We want to dive deep into our runners’ thoughts and motivations, determining what drives them and how it shapes their perspective on life,” said Wendy Yang, President of HOKA and of the Performance Lifestyle Brands at Deckers. “All of our subjects experienced a life-changing event, but running has allowed them to overcome these challenges, work through them and come out stronger. We hope to inspire all women, regardless of how much they run. We believe all women can fly over the earth.”
The series kicks off with the story of HOKA-sponsored athlete Devon Yanko, who opens up about how she used running to hide from everyone in the world. The ultra-runner was abused by her high school basketball coach and wanted to run away from the world. Running became a form of therapy and something that Yanko uses figuratively and literally. The second film features trail runner Catra Corbett, who turned an addiction into something positive through running. The third film features Shirin Gerami, an Iranian triathlete, who struggled pursuing triathlon while adhering to Iran’s dress regulations for women. Practicing her religion, Shirin ensured her hijab would not hinder her excelling during the races.
Joris Debeij, Director of the Women Who Fly series, is an Emmy Award-winning documentary filmmaker who has shot commercials for Apple and JetBlue, and has had work highlighted at SXSW, Sundance Film Festival as well as the New York Times.
For additional details on HOKA ONE ONE and the Women Who Fly video series, please visit: hokaoneone.com/women-who-fly.
About the HOKA ONE ONE® brand
HOKA ONE ONE® is the most innovative premium running shoe brand in the world. Winner of over 50 award and recognitions, HOKA ONE ONE was launched in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra® by UGG, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: WOMEN RUNNING ENTERTAINMENT FILM & MOTION PICTURES MANUFACTURING TEXTILES RETAIL COMMUNICATIONS ADVERTISING FASHION MARKETING ONLINE CONSUMER SPORTS
SOURCE: HOKA ONE ONE
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PUB: 08/22/2017 09:00 AM/DISC: 08/22/2017 09:01 AM