NFL teams sending playoff letter to ticket holders
Jul. 24, 2015
NEW YORK (AP) — It's midsummer, yet NFL teams are reaching out to their season ticket holders about the playoffs.
The league has required all 32 clubs to notify their fan bases before the regular season begins that they can reserve tickets for any postseason game the team might host in that season. The resolution was passed in March at the owners' meetings.
Fans will have the option to be included on the list for purchasing postseason tickets or to opt out. Essentially, each team can build a waiting list for playoff tickets, which then will be processed once a team clinches a berth and/or a home game.
Some cities in recent years have had difficulty selling out a postseason game, particularly in the wild-card round.
The Denver Broncos' letter to season ticket subscribers says, in part, that the team is offering the "pay as we play option" in which those fans can "reserve their tickets without payment until a game is confirmed."
Reserving seats before the start of the regular season will lock in "the lowest possible price for a wild-card game," should Denver host it, the letter says. Season ticket holders can begin responding by Aug. 10 and must answer by Sept. 10.
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