AP Clarifies Ad Spending Story
May. 24, 2002
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NEW YORK (AP) _ A May 22 Dow Jones/AP story about advertising spending reported that newspaper ad revenue grew 8.49 percent in the first quarter to $4.7 billion, compared with the same quarter last year, according to a survey by CMR, an advertising research company.
That figure does not cover all newspapers, nor those nationally circulated.
The figure was based on a survey of about 450 newspapers in 61 markets. CMR has a separate category for national newspapers, where ad revenues declined 9.29 percent to $710 million.
A broader survey of the newspaper industry by the Newspaper Association of America found that advertising expenditures on newspapers fell 6.2 percent in the first quarter to $9.7 billion.