LOS ANGELES--(BUSINESS WIRE)--Jun 5, 2018--Leading international toy and consumer products company, ZURU™, heats up their Bunch O Balloons ‘Unleash Summer’ campaign with the introduction of MR. SUMMER: the live manifestation of summer fun and the mascot for the company’s innovative water balloon line. MR. SUMMER is an outrageous character that represents the exuberant connection between summer and Bunch O Balloons and will be the official messenger of the season, encouraging young and old to get outdoors and enjoy the sun.

MR. SUMMER kicked off the season on June 1 st, the official start of summer, with the Bunch O Balloons MR. SUMMER video which launched on YouTube and will headline a robust social and digital media campaign starring MR. SUMMER himself. Select media and influencers will also receive a box full of summer essentials personally curated by MR. SUMMER, including Bunch O Balloons.

Renee Lee, Global Marketing Manager for ZURU explains the concept of MR. SUMMER as, “The icon of summer, a fun and fresh ideal for families who like to have fun outdoors.

MR. SUMMER is meant to appeal to millennial families in a way that is relevant to them. He is a throwback to the 80s and the nostalgic feeling that the best days of summer are spent outside, before the days of tablets and mobile devices!”

ZURU also announced their plans to make a big splash with MR. SUMMER and Bunch O Balloons at , the first multi-day music festival for kids and families in the U.S. The Bunch O Balloons experiential space will allow families to “plunge” themselves in the innovative water balloon line with activities including the MR. SUMMER Dunk Tank and Bunch O Balloons GIF Booth. ZURU will also give lucky visitors the chance to be the first in the world to get their hands-on Smashers™ Series 2, an innovative collectible brand launched earlier this year that encourages active play by having to smash open a unique SMASHBALL™ to unlock the character hiding inside. Nickelodeon SlimeFest will be held at Huntington Bank Pavilion at Northerly Island in Chicago, Ill., on Saturday, June 9, and Sunday, June 10.

Lee continued, “We are extremely excited to be part of the very first Nickelodeon SlimeFest in the U.S. We are planning to make our mark with family festivalgoers as they immerse themselves in Bunch O Balloons activities, win prizes, get a sneak peek at Smashers Series 2, and better yet, celebrate the weekend with MR. SUMMER.”

The global Kickstarter sensation, Outdoor Category best-seller and two-time Outdoor Toy of the Year winner, Bunch O Balloons by ZURU are revolutionary self-sealing and biodegradable water balloons that quickly and easily fills and ties 100 water balloons in less than 60 seconds. Learn more at www.bunchoballoons.com.

About ZURU

ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, 5 SURPRISE™, ZURU Fidget™, Mayka™, X-Shot™ and Robo Alive™. Let’s reimagine play, everyday!

Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180605006239/en/

CONTACT: RenBeanie PR for ZURU

Media Contact:

Anne-Marie Grill, 818-357-3696

anne-marie@renbeanie.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA ILLINOIS NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT GENERAL ENTERTAINMENT CHILDREN EVENTS/CONCERTS THEME PARKS CONSUMER FAMILY

SOURCE: ZURU

Copyright Business Wire 2018.

PUB: 06/05/2018 11:02 AM/DISC: 06/05/2018 11:02 AM

http://www.businesswire.com/news/home/20180605006239/en