SAN MATEO, Calif.--(BUSINESS WIRE)--Sep 11, 2018--Roblox, the most popular online entertainment platform for kids and teens, today announced it is teaming up with the National Football League to celebrate the NFL season with the release of virtual helmets representing all 32 teams. Users can select and proudly wear their favorite NFL team helmets on their Roblox avatars starting today.

“We are excited to partner with the NFL this fall for the upcoming season,” said Craig Donato, Chief Business Officer of Roblox. “This program will provide a fun way for our users to show their team spirit and engage with fellow fans on the Roblox platform.”

Roblox users can represent their favorite NFL team in the more than 40 million digital reality experiences on the platform. The virtual helmets are available for FREE for a limited time. To unlock a helmet, players simply select their favorite team from the Roblox Catalog and they will then have access to the virtual item through the end of the regular season.

“We are always excited to serve kids and teens who are fans of the NFL in a way that is authentic to them and their love of football. Working with Roblox extends our reach to an eager audience of fans looking to rep their favorite team on a popular online entertainment platform,” said Jaime Weston, NFL Senior Vice President of Marketing, Creative, and Branding. “NFL fans love to display their fandom wherever they can, and we are excited to add Roblox to that mix.”

The Roblox: NFL Helmets go live at approximately 10:00 am PDT today, and are available to anyone who has a Roblox account. For more information and to claim your exclusive, NFL-themed helmet, go to https://www.roblox.com/nfl.

ABOUT ROBLOX

Roblox’s Imagination Platform is ushering in the next generation of entertainment, enabling kids of all ages to imagine, create, and play together in immersive 3D worlds. comScore ranks Roblox as one of the top online entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent. In addition, Roblox has been named one of America’s Fastest-Growing Private Companies on the Inc. 5000 for the past two years. Roblox is freely available on all modern smartphones, tablets, computers, Xbox One, Oculus Rift, and HTC Vive. For more information, please visit https://corp.roblox.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180911005135/en/

CONTACT: Roblox Corporation

Brian Jaquet

bjaquet@roblox.com

or

The Hatch Agency

roblox@thehatchagency.com

or

National Football League

Alex Reithmiller

Alex.Reithmiller@nfl.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: FOOTBALL ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY INTERNET SOFTWARE TEENS CONSUMER SPORTS FAMILY

SOURCE: Roblox Corporation

Copyright Business Wire 2018.

PUB: 09/11/2018 01:00 PM/DISC: 09/11/2018 01:01 PM

http://www.businesswire.com/news/home/20180911005135/en