MIAMI (AP) _ The new owners of Univision have brought back as chairman an executive who ran the Spanish-language television network in the 1980s.

Jaime Davila was named chairman and chief executive of Univision Television Group. He most recently headed Univisa, a U.S. subsidiary of the Mexican television group Televisa.

Davila replaces Ray Rodriguez, who will continue as president and chief operating officer at Univision.

Rodriguez had been chief executive since June, when he replaced Joaquin Blaya, who moved to the rival network Telemundo when the acquisition was announced.

Hallmark Cards Inc. sold Univision, the largest Spanish-language network in the United States, for $550 million in December to a group headed by A. Jerrold Perenchio, a Los Angeles entertainment executive.

Other partners in the investment group are investors Gustavo and Ricardo Cisneros of Venezuela and Emilio Azcarraga, the owner of Mexico's Televisa.

Azcarraga owned Univision, then known as Spanish International Network, until he was forced to divest the television stations in 1988. U.S. law prohibits foreign control of television stations. Davila was president of Univision when it was sold to Hallmark in 1988.

Univision is based in Miami. The owners held their first meetings in Los Angeles this week.

''The experience and knowledge of each of these officers will contribute to the growth and success of our network operations,'' said Perenchio, who is managing director.

Raul Torano, former executive vice president of sales, was named president of network sales, while Andrew Goldman, formerly executive vice president, was named executive vice president of business affairs of the network.

George Blank was reappointed executive vice president and chief financial officer of Univision, while Guillermo Martinez will retain his position as senior vice president of news and sports.