LOS ANGELES--(BUSINESS WIRE)--Jul 9, 2018--Contrary to the social stigma behind the “hookup generation”, Millennials in the United States are reporting fewer sexual partners and experiences than prior generations.

Reasons behind the declining trend land on both ends of the spectrum. Researchers believe that Millennials are leading healthier lifestyles with more focus on their career and personal goals. They are taking longer to settle down and are receiving less pressure to have sex. People are becoming more picky about what they like and aren't rushing into things like previous generations.

On the contrary, researchers have found that Millennials are more distracted due to constant technology and media surrounding them. This is extending to the bedroom and causing couples to become less intimate less often.

Technological innovations over the years, including contraceptive pills and online dating apps, have changed the way Millennials approach dating. You would think this would lead to an increase in sexual activity, however researchers have found that technology has been more of a distraction in the bedroom.

Two major contributors to this are social media and mental health. The Journal of Sexual Medicine revealed that there is a strong connection between depression and reduced sexual desire. On top of that, people are spending so much time engaged in social media that they completely disconnect from their surroundings and their partners.

“There has been a significant increase in toy sales among millennials through our online store. I believe this is in part due to the discretion of shopping online as well as the decline in sexual partners and increase of self exploration,” said Philip Del Rio, Executive Vice President for HUSTLER Hollywood.

The rising popularity of sex toys is making getting off without a partner much easier. Millenials are ignoring social stigmas and are willing to try new things.

HUSTLER Hollywood is an upscale boutique that offers all the top pleasure product brands, lingerie and much more, including an extensive selection of high-quality toys, apparel, sportswear, accessories, jewelry, gifts & novelties, along with bath & body items. Supported by knowledgeable and dedicated staff trained to provide education and recommendations based on individual needs, we are dedicated to ensuring every customer feels welcome and comfortable while experiencing a high-end shopping environment. The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood. There are now 24 stores across the country, and expansion continues.

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PUB: 07/09/2018 03:52 PM/DISC: 07/09/2018 03:52 PM