WEST HARTFORD, Conn. (AP) _ Coleco Industries Inc., the manufacturer of the popular Cabbage Patch Kids, announced Wednesday it has obtained an exclusive worldwide license to market a doll and accessories based on the hit movie ''Rambo: First Blood Part II.''

The first Rambo ''action figure, action figure accessories and other play items'' will be available for the Christmas season.

''Recent publicity on the movie and the character of Rambo shows that the character is emerging as a new kind of American,'' said Barbara C. Wruck, vice president for corporate communications at Coleco. ''He is a hero and a justice-seeking individual, and those are characteristics that we all want.''

The character, a Vietnam veteran portrayed by actor Sylvester Stallone, was introduced in the movie ''First Blood.''