San Francisco Equity Partners Acquires Majority Stake in Better-for-You Frozen Foods Brand Brazi Bites
Jul. 31, 2018
SAN FRANCISCO--(BUSINESS WIRE)--Jul 31, 2018--Brazi Bites, the top U.S. producer of naturally gluten-free Brazilian-style cheese bread, announced today that San Francisco Equity Partners (SFEP) has acquired a majority stake in the Portland-based company. SFEP is a leading private equity firm focused exclusively on consumer growth companies. The new partnership aims to develop new business around the strength of the Brazi Bites founding team that has been leading a movement among consumers toward authentic, ethnic, better-for-you frozen foods offerings.
“San Francisco Equity Partners is the ideal partner for Brazi Bites based on their experience guiding authentic consumer brands to a broader audience,” said Junea Rocha, Co-Founder and CEO of Brazi Bites. “The popularity of our Brazilian Cheese Bread line has positioned the company well to expand into adjacent categories. Over the next few years, Brazi Bites will become a platform for delicious, better-for-you Latin American foods. We are excited for this new partnership to accelerate the distribution growth for our current product offering and pursue the numerous growth opportunities for our brand.”
Brazi Bites was born in the kitchen of husband-and-wife team Junea and Cameron using a traditional family recipe for “ Pão de Queijo, ” a staple Brazilian snack that is wildly popular throughout South America. Their products are naturally gluten-free, made with only high-quality, simple ingredients and authentic tapioca flour from Brazil. Brazi Bites can be enjoyed anytime as a snack, appetizer or alongside your favorite meal.
Brazi Bites has emerged as a key player in the food industry’s rapid evolution towards “clean-label,” offering wholesome products that are convenient and delicious. Their product line is available at over 6,000 stores nationwide, including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target, Safeway and more. They are also launching at Loblaws in Canada, August 2018.
“Brazi Bites is a trendsetting brand at the forefront of the 'freezer revolution' and their growth within the industry reflects that,” said Scott Potter, Managing Partner, San Francisco Equity Partners. “Junea and Cameron have done an impressive job in building an authentic brand with deep consumer connection. We look forward to leveraging our resources and network in partnering with them for their next stage of growth.”
This partnership comes on the heels of a period of exponential growth for Brazi Bites. In August the company was ranked #81 on the Inc. 5000 annual list of “America's Fastest-Growing Private Companies,” with 4,554% growth in 3 years. This ranking makes Brazi Bites America's fastest-growing, woman-led food company and third fastest-growing food company overall.
About Brazi Bites:
Brazi Bites was born in the kitchen of husband-and-wife duo Junea Rocha and Cameron MacMullin in 2010. In a few short years, they grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank in 2015 and were then included in the Inc. 5000 2017 list of “America’s Fastest Growing Private Companies.” Brazi Bites makes naturally gluten-free Brazilian cheese bread with simple, clean ingredients in four distinct flavors. They make a great side dish for everyday meals, a wholesome after-school snack and an easy freezer essential to have on hand for a quick, ready-to-bake appetizer. Their product line is available at over 6,000 stores nationwide, including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target and more. For more information about Brazi Bites, please visit www.brazibites.com or follow on Instagram ( @brazi_bites ) and Facebook.
About San Francisco Equity Partners:
San Francisco Equity Partners is a private equity firm exclusively focused on consumer growth companies. SFEP partners with consumer businesses that have reached an inflection point in their development, where they can benefit not only from growth capital, but also from SFEP’s operational, financial and industry experience. For more information please visit www.sfequitypartners.com.
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA OREGON
INDUSTRY KEYWORD: CONVENIENCE STORE WOMEN HEALTH FITNESS & NUTRITION SMALL BUSINESS PROFESSIONAL SERVICES FINANCE RETAIL FOOD/BEVERAGE SUPERMARKET CONSUMER GENERAL HEALTH MEN
SOURCE: Brazi Bites
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PUB: 07/31/2018 08:00 AM/DISC: 07/31/2018 08:01 AM