%mlink(STRY:; PHOTO:; AUDIO:%)

NEW YORK (AP) _ Pricewaterhouse Coopers has chosen a former president of Continental Airlines to lead its PwC Consulting business.

Greg Brenneman, 40, will serve as president and chief executive of PwC beginning immediately. He replaces Tom O'Neill, who has been elevated to chairman, Pricewaterhouse said Sunday.

Brenneman has been chairman and CEO of TurnWorks Inc., a private equity firm he founded in 1994. Prior to that, he was president and chief operating officer of Continental Airlines.