DENVER (AP) _ Thirty-three years after Arnold Palmer took a mighty swing on the first tee to start the charge that was to identify his game through most of his career, his famous driver is back at Cherry Hills Country Club.

In the 1960 U.S. Open, Palmer used the persimmon club to drive the green on the 346-yard hole, triggering a string of birdies that carried him from seven strokes behind to a dramatic victory that established his reputation as a hard charger.

The club will be displayed in a trophy case at the course along with other clubs used by those who have won national championships at the course. supposedly they are the clubs the winners deemed most significant to their victories. For all these years, however, the case has housed Palmer's putter, not his driver.

During the U.S. Senior Open at Cherry Hills last month, Palmer was asked why he didn't turn over the driver. ''Because I was still using it,'' he said.

Then he was asked if he would consider donating it now. ''If they asked,'' he said, ''I probably would.''

''You are asked 3/8'' blurted club member Steve Knowlton.

''That club changed golf,'' said Gene Neher, who was a marshal on the first tee that day. ''It's absolutely priceless.''

Knowlton and Neher, who are co-chairman of a heritage committee, are putting together a special Palmer display to commemorate the historic event.

---

NEW YORK (AP) - John Starks of the New York Knicks and Detlef Schrempf of the Indiana Pacers are the latest to agree to play in the New York All-Star Basketball Classic.

The game, for the benefit of Wheelchair Charities, will be played Wednesday at Madison Square Garden. Starks will play on the New York Stars. Schrempf on the NBA Select Stars.

---

MILAN, Italy (AP) - Reebok, hoping to make a big big entrance into the world's soccer shoe market, signed Dutch soccer star Dennis Bergkamp.

Peter Moore, who heads Reebok's newly-established soccer division, said Friday that Bergkamp will lead a worldwide advertising campaign aimed at breaking into a market dominated by Adidas, Lotto and Diadora.

Reebok, specializing in track and basketball shoes and apparel, also signed Colombian forward Carlos Valderrama and the national teams of Russia and Ecuador to advertise its new products.

''Europe and Latin America are the best markets for soccer shoes,'' Moore said. ''But we are not forgetting the United States.''

About $1.3 billion a year is spent on soccer shoes worldwide, he said.

---

DENVER (AP) - Hubie Brown is coming back to coaching, temporarily.

The former NBA coach, now a TV analyst, will take the Nike-CBA All Stars to the Legrand Trophy tournament Sept. 2-4 in Limoges, France.

The 10-man CBA team will open a three-day training camp Saturday at Elmhurst, Ill.

Also in the tournament are CSP Limoges, led Michael Young, who played at Houston; Buckler Bologna of Italy, whose roster includes former NBA players Cliff Levingston and Bill Wennington; TSV Bayer Leverkusen, the German League champion; Olympiakos Piraeus, the Greek League champion whose players include Roy Tarpley, and All-Star Franca, champs of the Brazilian League.