Mitsubishi Motors Announced as Las Vegas Bowl Title Sponsor
Jul. 12, 2018
LAS VEGAS--(BUSINESS WIRE)--Jul 12, 2018--Mitsubishi Motors will serve as title sponsor for the next two years for the annual college football postseason game that will now be known as the Mitsubishi Motors Las Vegas Bowl.
Tickets are now on sale to the general public for the 2018 Mitsubishi Motors Las Vegas Bowl, which will feature a Pac-12 team against the top selection from the Mountain West. The 27th edition of the game will be played Saturday, Dec. 15, at 12:30 p.m. PT (3:30 p.m. ET) at Sam Boyd Stadium and televised nationally by ABC. Prices, depending on location, range from $35-$250. Visit www.lvbowl.com for more ticket information.
“This new partnership brings together two exciting and world-renowned brands in Mitsubishi Motors and Las Vegas,” said Mitsubishi Motors Las Vegas Bowl Executive Director John Saccenti. “We are proud of how our event has grown so much along with our great city the last quarter-century and with the addition of a world-class title sponsor the future looks even brighter.”
“We are extremely enthused about this partnership and how it can help build brand awareness for Mitsubishi Motors and our exciting vehicle lineup, including our all-new Eclipse Cross and Outlander PHEV,” said Francine Harsini, Chief Marketing Officer, Mitsubishi Motors North America. “This collaboration allows us to provide our customers and fans with fun experiences, connecting with them in a unique way.”
This marks the first time Mitsubishi Motors North America, Inc. (MMNA) has been a title sponsor for a college football bowl game. MMNA recently launched the all-new Eclipse Cross CUV and the plug-in hybrid electric Outlander PHEV. For additional information on all Mitsubishi vehicles sold in the US, please visit media.mitsubishicars.com.
Last year’s edition saw No. 25 Boise State defeat Oregon 38-28 in front of the ninth-largest crowd in Las Vegas Bowl history. The Las Vegas Bowl is one of 14 bowl games owned and operated by ESPN Events, a division of ESPN.
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About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
ESPN Events, a division of ESPN, owns and operates a large portfolio of 32 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games; FCS opening-weekend game; 14 college bowl games, 12 college basketball events, a college softball event and two college award shows, which accounts for approximately 300-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
ESPN Events also manages the Big 12 Corporate Partner Program.
Academy Sports + Outdoors Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Bad Boy Mowers Gasparilla Bowl (Tampa, Fla.); Bahamas Bowl (Nassau); Birmingham Bowl (Alabama); Cheribundi Tart Cherry Boca Raton Bowl (Florida); Camping World Kickoff (Orlando, Fla.); Celebration Bowl (Atlanta); Famous Idaho Potato Bowl (Boise); Frisco Bowl (Texas); Guardian Credit Union FCS Kickoff (Montgomery, Ala.); Hawai’i Bowl (Honolulu); Heart of Dallas Bowl (Dallas-Fort Worth); Mitsubishi Motors Las Vegas Bowl (Nevada); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge (Atlanta); New Mexico Bowl (Albuquerque); Raycom Media Camellia Bowl (Montgomery, Ala.); The Home Depot College Football Awards (Atlanta)
AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Fort Bliss, Texas); Charleston Classic (South Carolina); College Basketball Awards Presented by Wendy’s (Los Angeles); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic presented by Corona (New York City); Jimmy V Women’s Classic Presented by Corona (South Bend, Ind.); Myrtle Beach Invitational (Conway, S.C.); NIT Season Tip-Off (Brooklyn, N.Y.); Puerto Rico Tip-Off; State Farm Champions Classic (Indianapolis) and Wooden Legacy (Fullerton, Calif.)
Elite Softball Invitational (Clearwater, Fla.)
View source version on businesswire.com:https://www.businesswire.com/news/home/20180712005227/en/
CONTACT: Las Vegas Bowl Media Contact:
Mark Wallington, 702-528-6291
Mitsubishi Motors Media Contact:
Jeff Holland, 714-372-6008
KEYWORD: UNITED STATES NORTH AMERICA NEVADA
INDUSTRY KEYWORD: FOOTBALL LICENSING (SPORTS) ENTERTAINMENT TV AND RADIO ALTERNATIVE VEHICLES/FUELS AUTOMOTIVE OFF-ROAD TRUCKS & SUVS COMMUNICATIONS ADVERTISING MARKETING SPORTS
SOURCE: Mitsubishi Motors North America, Inc.
Copyright Business Wire 2018.
PUB: 07/12/2018 12:00 PM/DISC: 07/12/2018 12:01 PM