NEW YORK--(BUSINESS WIRE)--Aug 6, 2018--GBH Insights, a leading market research and custom analytics firm, today announced the appointment of Professor Russell S. Winer to its Advisory Board. Professor Winer is an accomplished academic, author, and editor, and is currently the William Joyce Professor of Marketing at the Stern School of Business, New York University.

“Professor Winer will be an extremely valuable addition to the GBH Advisory Board,” said Professor Eric Bradlow, Chairperson, Wharton Marketing Department and GBH Co-Founder and Chief Research Officer. “He is one of the world’s top experts in marketing and consumer research and will be a key advisor to GBH. Our research and analytics teams and our clients will benefit greatly from his decades of experience studying, teaching and putting into practice marketing and market research theories and methodologies.”

Jon Greenwood, GBH Co-Founder and CEO said, “GBH’s customer-centric focus aligns well with Professor Winer’s expertise in areas such as consumer choice, marketing planning, and pricing. Our relationship with Professor Winer will give GBH access to the innovative and cutting-edge market research methodologies and tools that Professor Winer develops and tests in the academic setting at NYU.”

In addition to being a world-renowned academic, Professor Winer is the author of multiple books and more than 80 papers on a wide variety of marketing and market research topics. He has also served as editor of the Journal of Marketing Research, is Editor Emeritus of the Journal of Interactive Marketing, has been a Senior Editor for Marketing Science and the International Journal of Research in Marketing, and is currently an Associate Editor of the Journal of Consumer Research. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.

Research mission statement:

At GBH we have a unique blend of industry and academic research expertise, plus Wall Street experience, to help guide institutional investors, private equity, and corporations through the confusion of today’s evolving technology landscape. Our proprietary research model blends: 1) industry knowledge, 2) broad research expertise, and 3) proprietary data analytics which we leverage to better understand trends that can benefit or harm companies in both the near-term and long-term. Our differentiated ecosystem touches masses of consumers, technology experts, IT managers, C-level executives, and other decision makers. GBH’s research enables our clients to decipher the noise in the marketplace and make better informed decisions.

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SOURCE: GBH Insights

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PUB: 08/06/2018 10:00 AM/DISC: 08/06/2018 10:01 AM