CARLE PLACE, N.Y.--(BUSINESS WIRE)--Aug 23, 2018--1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the leading gourmet food and floral gift provider for all occasions, today reported results for its Fiscal 2018 fourth quarter and full year ended July 1, 2018. Chris McCann, CEO of 1-800-FLOWERS.COM, Inc., said, “Our results for the fourth quarter represent a strong finish to the fiscal year. During the quarter, we achieved healthy revenue growth in our Consumer Floral and BloomNet segments. This was driven by strong everyday gifting demand combined with a solid Mother’s Day period, which more than offset the impact of the Easter holiday shift. In our Gourmet Foods and Gift Baskets segment, where the Easter shift has the largest impact, we saw a continuation of the accelerated growth in everyday gifting that we noted throughout the fiscal year, particularly in our Harry & David and 1-800-Baskets brands.”

Regarding the full fiscal year, McCann said, “Revenue growth for the 1-800-Flowers.com brand accelerated throughout the year as we leveraged our investments in targeted marketing and merchandising programs and further extended our market leadership position. BloomNet also benefited from a similar investment strategy, enabling us to expand our market position versus the legacy wire service competition. In addition, our Gourmet Foods and Gift Baskets segment achieved revenue growth of nearly five percent, on a comparable basis, during the second half of the fiscal year, primarily driven by strong everyday gifting in our Harry & David and 1-800-Baskets brands.”

He continued, “As we move into fiscal 2019, we plan to take advantage of market conditions and build on the momentum we are seeing across our business by continuing to invest in strategic marketing and merchandising programs as well as in innovations that enhance the customer experience. These investments will enable us to accelerate revenue growth and extend our market leadership positions. We remain intensely focused on growing our customer base and expanding the platform we are building to help our customers express, connect and celebrate.”

Fiscal Fourth Quarter Results

Total reported revenue for the fiscal fourth quarter was $229.9 million, down 4.0 percent compared with $239.5 million in the prior year period. This reflected both the shift of the Easter holiday into the Company’s fiscal third quarter, compared with the prior year when the holiday fell in the Company’s fiscal fourth quarter, and the sale in May of 2017 of the Fannie May Fine Confections business. Adjusted for the sale of Fannie May (1), total consolidated revenues for the quarter increased 1.7 percent, primarily reflecting growth in the Company’s 1-800-Flowers and BloomNet businesses. For the second half of the fiscal year, which combines the Company’s third and fourth quarters, eliminating the impact of the timing of the Easter holiday, total comparable revenues, adjusted for the sale of Fannie May (1), increased 5.8 percent.

Gross profit margin for the quarter was 40.5 percent, compared with 41.0 percent in the prior year period. Gross profit margin in the prior year period, adjusted for the sale of Fannie May (1) was 41.3 percent. The decline in gross profit margin primarily reflects the shift of the Easter holiday. Operating expense as a percent of total sales was 45.4 percent, compared with 45.5 percent in the prior year period.

The combination of these factors resulted in an Adjusted EBITDA (1) loss of $1.8 million, compared with an Adjusted EBITDA (1) loss of $1.2 million in the prior year period, primarily reflecting the Easter shift. Net loss was $8.2 million, or ($0.13) per share, compared with net income of $8.0 million, or $0.12 per share in the prior year period, which included the gain on the sale of Fannie May Confections in May of 2017. On a comparable basis (1), net loss was $7.6 million, or ($0.12) per share, compared with a net loss of $7.0 million, or ($0.11) per share, in the prior year period.

Fiscal 2018 Full Year Results

Total reported revenues for the full fiscal year were $1.15 billion, compared with $1.19 billion in the prior year. Adjusted for the sale of Fannie May (1), year-over-year revenues increased 3.7 percent, primarily reflecting growth in the Company’s 1-800-Flowers and Harry & David brands.

Gross profit margin for the year was 42.5 percent, compared with 43.6 percent in the prior year. Adjusted for the sale of Fannie May (1), gross profit margin in the prior year period was 43.9 percent. Operating expense as a percent of total revenues was 38.9 percent, compared with 39.7 percent in the prior year.

Adjusted EBITDA was $78.9 million, compared with $85.9 million in the prior year. Net income was $40.8 million, or $0.61 per share, compared with $44.0 million, or $0.65 per share in the prior year. On a comparable basis (1), net income was $29.3 million, or $0.44 per share, compared with $29.9 million, or $0.44 per share in the prior year period.

Customer Metrics

During the fiscal fourth quarter, the Company attracted 746,000 new customers. Approximately 2.0 million customers placed orders during the quarter, of whom 62.9 percent were repeat customers. For the year, the Company attracted 2.8 million new customers. Approximately 6.6 million customers placed orders during the year, of whom 58.1 percent were repeat customers. This reflects the Company’s focus on effective marketing and merchandising programs, including initiatives in social and mobile communications channels.

Segment Results

The Company provides selected financial results for its Gourmet Foods and Gift Baskets, Consumer Floral and BloomNet business segments in the tables attached to this release and as follows:

Gourmet Foods and Gift Baskets: Fourth quarter reported revenues were $60.1 million, down 23.3 percent compared with $78.4 million in the prior year period. The lower revenues for the quarter primarily reflect the shift of the Easter holiday into the Company’s fiscal third quarter and the sale of Fannie May in May of 2017. Adjusted for the sale of Fannie May (1), revenues for the period declined 7.1 percent reflecting strong, everyday gifting sales for the Harry & David and Cheryl’s brands, which somewhat offset the Easter holiday shift. For the second half of the fiscal year, which combines the Company’s third and fourth quarters, eliminating the impact of the timing of the Easter holiday, total comparable revenues in this segment, adjusted for the sale of Fannie May, increased 4.5 percent compared with the prior year period. Gross profit margin for the quarter was 36.0 percent compared with 37.6 percent in the prior year period. Adjusted for the sale of Fannie May (1), gross profit margin for the prior year period was 37.8 percent. Contribution loss for the quarter was $8.8 million, compared with a contribution loss of $7.2 million in the prior year period. Adjusted for the sale of Fannie May (1), contribution margin loss in the prior year period was $6.8 million. The higher contribution margin loss for the quarter, on both a reported and comparable basis, primarily reflects the impact of the Easter holiday shift. For the year, revenues in this segment were $605.5 million, down 9.7 percent compared with $670.7 million in the prior year, primarily reflecting the sale of Fannie May. Adjusted for the sale of Fannie May (1), revenues for the year increased 3.2 percent. Gross profit margin for the year was 42.6 percent, compared with 43.6 percent in the prior year. On a comparable basis (1), gross profit margin for the prior year was 44.2 percent. The lower gross profit margin for the year, on both a reported and comparable basis, primarily reflects the impact of operational issues at the Company’s Cheryl’s Cookies brand during the fiscal second quarter as well as higher transportation and labor-related costs incurred throughout the year. As a result of these factors, contribution margin for the year was $70.9 million, compared with $77.3 million in the prior year. On a comparable basis (1), contribution margin in the prior year was $75.5 million. Consumer Floral: Fourth quarter revenues grew 4.0 percent to $145.0 million, compared with $139.4 million in the prior year period reflecting solid every-day gifting growth and strong Mother’s Day sales, which more than offset the impact of the Easter holiday shift. Gross profit margin for the quarter was 40.2 percent, unchanged compared with the prior year period. Contribution margin for the quarter increased 14.5 percent to $16.8 million, compared with $14.7 million in the prior year period. For the year, revenues increased 4.7 percent to $457.5 million, compared with $437.1 million in the prior year. The strong revenue growth primarily reflects benefits from the Company’s investments in strategic marketing and merchandising programs designed to accelerate growth and extend its market leadership in the consumer floral space. Gross profit margin for the year was 39.7 percent, compared with 40.6 percent in the prior year. Contribution margin was $50.8 million, compared with $51.9 million in the prior year. BloomNet Wire Service: Fourth quarter revenues increased 12.6 percent to $24.9 million, compared with $22.1 million in the prior year period, reflecting increased order volumes as BloomNet continues to enhance its market position. Gross profit margin for the quarter was 51.8 percent, compared with 56.6 percent in the prior year period, primarily reflecting product mix. Contribution margin for the quarter increased 2.1 percent to $8.9 million compared with $8.7 million in the prior year period. For the year, revenues increased 2.1 percent to $89.6 million, compared with $87.7 million in the prior year period. Gross profit margin for the year was 54.3 percent, compared with 56.5 percent in the prior year. Contribution margin for the year was $31.7 million, compared with $32.4 million in the prior year.

Company Guidance

For fiscal 2019, the Company’s guidance includes its plan to increase investments in strategic marketing and merchandising programs to take advantage of market conditions and build on the revenue growth momentum it is seeing across all three of its business segments. In addition, the Company’s guidance for bottom-line metrics assumes the restoration of 100 percent bonus payout in fiscal 2019, compared with minimal bonus payout in fiscal 2018. As a result, the Company is providing guidance for revenue and bottom-line results for fiscal 2019 as follows:

Consolidated revenue growth of 5.0%-to-7.0% compared with the prior year; EPS in a range of $0.38-to-$0.42. This includes an anticipated normalized effective tax rate of 26 percent; Adjusted EBITDA in a range of $77.0 million-to-$80.0 million, and; Free Cash Flow for the year in a range of $30.0 million-to-$40.0 million.

Definitions of non-GAAP Financial Measures :

We sometimes use financial measures derived from consolidated financial information, but not presented in our financial statements prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Certain of these are considered "non-GAAP financial measures" under the U.S. Securities and Exchange Commission rules. Non-GAAP financial measures referred to in this document are either labeled as “non-GAAP” or designated as such with a “(1)”. See below for definitions and the reasons why we use these non-GAAP financial measures. Where applicable, see the Selected Financial Information below for reconciliations of these non-GAAP measures to their most directly comparable GAAP financial measures.

Adjusted/ Comparable Revenue

Adjusted/ Comparable revenues measure GAAP revenues adjusted for the effects of acquisitions, dispositions, and other items affecting period to period comparability. See Selected Financial Information for details on how comparable revenues were calculated for each period presented. We believe that this measure provides management and investors with a more complete understanding of underlying revenue trends of established, ongoing operations by excluding the effect of activities that are subject to volatility and can obscure underlying trends. Management recognizes that the term "comparable or adjusted revenues" may be interpreted differently by other companies and under different circumstances. Although this may influence comparability of absolute percentage growth from company to company, we believe that these measures are useful in assessing trends of the Company and its segments, and may therefore be a useful tool in assessing period-to-period performance trends.

EBITDA and Adjusted/ Comparable EBITDA

We define EBITDA as net income (loss) before interest, taxes, depreciation and amortization. Adjusted/ Comparable EBITDA is defined as EBITDA adjusted for the impact of stock-based compensation, Non-Qualified Plan Investment appreciation/depreciation, and for certain items affecting period to period comparability. See Selected Financial Information at the end of this release for details on how EBITDA and Adjusted EBITDA were calculated for each period presented. The Company presents EBITDA and Adjusted/ Comparable EBITDA because it considers such information meaningful supplemental measures of its performance and believes such information is frequently used by the investment community in the evaluation of similarly situated companies. The Company uses EBITDA and Adjusted EBITDA as factors used to determine the total amount of incentive compensation available to be awarded to executive officers and other employees. The Company's credit agreement uses EBITDA and Adjusted EBITDA to measure compliance with covenants such as interest coverage and debt incurrence. EBITDA and Adjusted EBITDA are also used by the Company to evaluate and price potential acquisition candidates. EBITDA and Adjusted EBITDA have limitations as analytical tools and should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. Some of the limitations are: (a) EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, the Company's working capital needs; (b) EBITDA and Adjusted EBITDA do not reflect the significant interest expense, or the cash requirements necessary to service interest or principal payments, on the Company's debt; and (c) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future and EBITDA does not reflect any cash requirements for such capital expenditures. EBITDA and Adjusted EBITDA should only be used on a supplemental basis combined with GAAP results when evaluating the Company's performance.

Segment Contribution Margin and Adjusted or Comparable Segment Contribution Margin

We define Segment Contribution Margin as earnings before interest, taxes, depreciation and amortization, before the allocation of corporate overhead expenses. Adjusted or Comparable Segment Contribution Margin is defined as Segment Contribution Margin adjusted for certain items affecting period to period comparability. See Selected Financial Information for details on how Segment Contribution Margin and Adjusted Segment Contribution margin were calculated for each period presented. When viewed together with our GAAP results, we believe Segment Contribution Margin and Adjusted Segment Contribution Margin provide management and users of the financial statements meaningful information about the performance of our business segments. Segment Contribution Margin and Adjusted Segment Contribution Margin are used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. The material limitation associated with the use of the Segment Contribution Margin and Adjusted Segment Contribution Margin is that it is an incomplete measure of profitability as it does not include all operating expenses or non-operating income and expenses. Management compensates for these limitations when using this measure by looking at other GAAP measures, such as Operating Income and Net Income.

Adjusted Net Income and Adjusted or Comparable Net Income Per Common Share (or EPS):

We define Adjusted Net Income and Adjusted or Comparable Net Income Per Common Share (or EPS) as Net Income and Net Income Per Common Share (or EPS) adjusted for certain items affecting period to period comparability. See Selected Financial Information below for details on how Adjusted Net Income and Adjusted or Comparable Net Income Per Common Share (or EPS) were calculated for each period presented. We believe that Adjusted Net Income and Adjusted or Comparable Net Income Per Common Share (or EPS) are meaningful measures because they increase the comparability of period to period results. Since these are not measures of performance calculated in accordance with GAAP, they should not be considered in isolation of, or as a substitute for, GAAP Net Income and Net Income Per Common share (or EPS), as indicators of operating performance and they may not be comparable to similarly titled measures employed by other companies.

Free Cash Flow

We define Free Cash Flow as net cash provided by operating activities less capital expenditures. The Company considers Free Cash Flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after the purchases of fixed assets, which can then be used to, among other things, invest in the Company’s business, make strategic acquisitions, strengthen the balance sheet and repurchase stock or retire debt. Free Cash Flow is a liquidity measure that is frequently used by the investment community in the evaluation of similarly situated companies. Since Free Cash Flow is not a measure of performance calculated in accordance with GAAP, it should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. A limitation of the utility of free cash flow as a measure of financial performance is that it does not represent the total increase or decrease in the company's cash balance for the period.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For more than 40 years,  1-800-Flowers.com ® has been delivering smiles to customers with a 100% Smile Guarantee® backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from  1-800-Baskets.com ®, Cheryl’s Cookies ®, FruitBouquets.com ®, Harry & David ®, Moose Munch ®, The Popcorn Factory ®, Wolferman’s ®, Personalization Universe ®, Simply Chocolate ®, and GoodseySM. Additionally, the Company offers top-quality steaks and chops from  Stock Yards ®. The Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across the Company’s portfolio of brands, is designed to deepen relationships with customers. BloomNet ®, an international floral wire service operated by the Company, provides a broad-range of products and services designed to help professional florists grow their businesses profitably. The Company also operates NapcoSM, a resource for floral gifts and seasonal décor and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. 1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100 Retailers List by the National Retail Federation and received the Gold award in the “Best Artificial Intelligence” category at the Data & Marketing Association’s 2017 International ECHO Awards. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Special Note Regarding Forward Looking Statements :

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements represent the Company’s current expectations or beliefs concerning future events and can generally be identified using statements that include words such as “estimate,” “expects,” “project,” “believe,” “anticipate,” “intend,” “plan,” “foresee,” “forecast,” “likely,” “will,” “target” or similar words or phrases. These forward-looking statements are subject to risks, uncertainties and other factors, many of which are outside of the Company’s control which could cause actual results to differ materially from the results expressed or implied in the forward-looking statements, including, but not limited to, statements regarding the Company’s expectations for: the success of its planned investments in strategic or targeted investments in marketing and merchandising programs designed to accelerate revenue growth; its ability to achieve its guidance for full fiscal-year 2019 revenue growth rate in a range of 5-to-7 percent; its ability to achieve full fiscal-year 2019 Adjusted EBITDA in a range of $77.0 million-to-$80.0 million and EPS in a range of $0.38 -to- $0.42 per fully-diluted share, its ability to generate Free Cash Flow for the full fiscal 2019 year in a range of $30.0 million-to-$40.0 million; its ability to leverage its operating platform and reduce operating expense ratio; its ability to cost effectively acquire and retain customers; the outcome of contingencies, including legal proceedings in the normal course of business; its ability to compete against existing and new competitors; its ability to manage expenses associated with sales and marketing and necessary general and administrative and technology investments; its ability to reduce promotional activities and achieve more efficient marketing programs; and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company’s products. The Company undertakes no obligation to publicly update any of the forward-looking statements, whether because of new information, future events or otherwise, made in this release or in any of its SEC filings except as may be otherwise stated by the Company. For a more detailed description of these and other risk factors, please refer to the Company’s SEC filings, including the Company’s Annual Reports on Form 10-K and its Quarterly Reports on Form 10-Q. Consequently, you should not consider any such list to be a complete set of all potential risks and uncertainties.

Conference Call :

The Company will conduct a conference call to discuss the above details and attached financial results today, Thursday, August 23, 2018, at 11:00 a.m. (EDT). The call will be “web cast” live via the Internet and can be accessed from the Investor Relations section of the 1-800-FLOWERS.COM web site at A recording of the call will be posted on the Investor Relations section of the Company’s web site within two hours of the call’s completion. A telephonic replay of the call can be accessed for 48 hours beginning at 2:00 p.m. EDT on the day of the call at: (US) 1-877-344-7529; (Canada) 1-855-669-9658; (International) 1-412-317-0088; enter conference ID #: 10122803.

Note: The attached tables are an integral part of this press release without which the information presented in this press release should be considered incomplete.

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