ICX Media Acquires SEEN
Jun. 06, 2018
WASHINGTON--(BUSINESS WIRE)--Jun 6, 2018--ICX Media, Inc., a leading video intelligence platform and creative exchange, today announced it has acquired SEEN Digital Media, Inc., a social intelligence company. Built with next-generation data intelligence, ICX Media provides powerful storytelling tools for brands, media companies and independent video creators.
Since 2010, SEEN’s social intelligence system has identified top creators and applied the human touch to verify and catalog across platforms, such as Instagram, Facebook, Snapchat and Twitter, to make creators searchable and discoverable for brands. SEEN’s broad client base will integrate with ICX Media’s creator network, which consists of nearly one million digital video creators, ranging from professional producers to emerging talent, and now some of the most highly sought-after influencers.
“Combining ICX Media’s data-inspired storytelling platform with SEEN’s unique hyperlocal social intelligence platform will provide our customers with access to a deeper level of data, insights and performance metrics, giving them even more confidence in their campaign decisions,” said ICX Media Founder and CEO Michael Avon. “We are looking forward to growing our business with SEEN and are ready to power the next evolution of the overall digital media industry.”
“Our customers will benefit greatly from the data, technology and insights that ICX Media provides,” said SEEN CEO Brian Zuercher. “As leaders in the data-inspired storytelling spectrum, their critical platform will provide our current and future customers with the tools necessary to fully measure their digital video campaign efforts. We are thrilled to join the ICX Media team and help brands further their success with measured insights.”
ICX Media, headquartered in Washington, DC with offices in New York and Los Angeles, will retain the Columbus, Ohio-based SEEN team, and plans to build out additional operations in Columbus.
SEEN was established in 2010 and quickly established itself in the media and social influencer ecosystem, working with companies such as Hilton, Pepsi, Chevrolet and Reebok.
The acquisition has closed and terms of the deal were not disclosed.
ICX Media launched its offering for independent video creators in late 2016 and launched its enterprise digital marketing solution for brands and media companies in 2017. The company announced a $6.6 million Series A financing, led by a group of top venture investors, in October 2017, and has raised approximately $10 million in funding since inception.
About ICX Media, Inc.
ICX Media, headquartered in Washington with offices in New York City and Los Angeles, is revolutionizing the digital media market by enabling data-inspired storytelling; transforming the way video is created, distributed, and monetized. ICX Media’s proprietary smart platform harnesses advanced artificial intelligence and adaptive learning technologies to help brands, media companies and content creators create and share more impactful, engaging videos with data-backed confidence. The ICX Media community connects nearly 1 million independent creators with brands, media and entertainment companies to make turnkey talent sourcing, scalable video production, accelerated audience creation and cost-effective distribution now possible. ICX Media believes everyone has a meaningful story to share. Now everyone can. www.icxmedia.com
View source version on businesswire.com:https://www.businesswire.com/news/home/20180606005798/en/
CONTACT: ICX Media, Inc.
Kathy Grannis Allen, 202-821-7513
KEYWORD: UNITED STATES NORTH AMERICA DISTRICT OF COLUMBIA
INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT INTERNET NETWORKS AUDIO/VIDEO SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING
SOURCE: ICX Media, Inc.
Copyright Business Wire 2018.
PUB: 06/06/2018 09:49 AM/DISC: 06/06/2018 09:50 AM