KING OF PRUSSIA, Pa. (AP) _ Former Cincinnati Reds star Pete Rose has signed a six-figure, multiyear contract as a spokesman for Maaco Enterprises, an auto paint and body shop chain.

Rose, who this week stepped up efforts to end his lifetime ban from baseball, will be the guest of honor at a Feb. 9 banquet in Las Vegas at the annual convention for Maaco's 550 franchise holders, company spokesman Al Hornstein said Thursday.

Baseball's career hits leader, who agreed to a lifetime ban in August 1989 following a gambling investigation, will be taping television commercials that will begin showing in the spring and will take part in other promotions, Hornstein said. He declined to divulge terms of the contract except to say it was for a six-figure amount.

Previous Maaco spokespeople have included actors Robert Stack and Craig T. Nelson and actress-singer Charo.