SAN FRANCISCO (AP) _ Three shiny new cable cars climbed halfway to the stars Saturday crammed with holiday shoppers who jumped aboard for an open-air view of the city's panoramic vistas.

The Powell Street Cable Car No. 13 made its way up the hill from the posh Union Square shopping district as policemen on horses with foam reindeer antlers kept cars moving during the dedication ceremony.

Gripman Steve Dickson clanged the cable car bell and called tourist stops along the route, descending to Fisherman's Wharf.

''This was really built for the modern man, the man of the '90s,'' said Dickson, noting the car's higher ceilings and larger windows. Gripmen taller than 6 feet, such as himself, have to bend down to see out the front windows in older cars.

San Francisco Municipal Railway added two cars to the line and a third on the California Street line past Nob Hill's luxury hotels, which hasn't had a new cable car since 1914.

The historic cars carry about 11 million passengers a year. Each costs about $195,000 and is built to last between 65 to 100 years.