LINCOLN, Neb. (AP) _ The Associated Press is working to better serve its members by getting the news out faster, providing exclusive stories and allowing members to customize content, President and Chief Executive Officer Tom Curley said Saturday.

Speaking at the annual meeting of the Nebraska Press Association, Curley also said the AP wants to help its members reach consumers who are increasingly demanding immediate news on their personal electronic devices, such as Palm Pilots and cell phones.

``We want to be the link to the World Wide Web for you,'' Curley said.

As part of the effort to get news to its members faster, the AP has added an Asia desk and this summer will open a supervisory desk for Europe and Africa, Curley said.

The AP also will allow its member media organizations, including newspapers, broadcast outlets and Web sites, to customize the news for special interests.

``The one-size-fits-all, which has been the AP approach, probably won't stay competitive forever,'' Curley said.

An election package this fall will allow members to customize which races they want to watch, Curley said. The election package will be a prototype for how content is served to AP members, he said.

The AP also is pushing to provide its members with stories that have deeper perspective, Curley said.

In addition, the company plans to enhance its financial news services and is working to offer a photo service for small papers that is more affordable.

The Associated Press is the world's largest newsgathering organization, providing coverage of news statewide, nationwide and worldwide in all formats for customers in more than 120 nations.

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