LOS ANGELES--(BUSINESS WIRE)--Aug 20, 2018--True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies all things True Religion, past, present and future; iconic, edgy and everlasting.

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Bella Hadid Headlines True Religion’s Latest Campaign (Photo: Business Wire)

An inherit fan of the brand, Bella was the natural choice to meld the iconic essence of the brand with the modern view of its future. An all-star team was assembled including photographer Boo George, stylist Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips to create imagery and complementary looks that usher True Religion into a new era that honors the heritage of the brand.

A quintessential, confident LA girl with roots at home and abroad, Bella’s voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation of True Religion fans.

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CONTACT: Michele Marie PR

Liz Gemmill

Liz@MicheleMariepr.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT ONLINE RETAIL CELEBRITY GENERAL ENTERTAINMENT RETAIL COMMUNICATIONS ADVERTISING FASHION MARKETING CONSUMER MEN

SOURCE: True Religion

Copyright Business Wire 2018.

PUB: 08/20/2018 08:32 AM/DISC: 08/20/2018 08:32 AM

http://www.businesswire.com/news/home/20180820005283/en