NEW YORK (AP) _ Baseball fans may relish the prospect of a seven-game World Series, but the people televising it don't.

The president of NBC's West Coast operations makes no bones about it. Don Ohlmeyer says, ``The faster it's over with, the better it is.''

The Series begins tonight, featuring the Cleveland Indians and the Florida Marlins. But without a major market team _ from New York, Los Angeles or Chicago _ it could be a fight for ratings.

What's more, if the Series goes more than four games, the fifth game will be Thursday night. That would wipe out NBC's biggest night of the week.

Ohlmeyer said baseball's postseason broadcasts last year hurt the network's momentum in getting its fall schedule established.