BELGRADE, Serbia (AP) — Serbia's capital, Belgrade, is going to get a makeover — a company from the United Arab Emirates will invest up to 4 billion euros ($5.4 billion) to build a business, residential and commercial area along the city's riverfront.

Eagle Hills unveiled Friday its project to transform a run-down area along the Sava river at the heart of the Balkan city of two million people.

The project includes a 200-meter tower similar in style to Dubai's Burj Khalifa skyscraper, as well as a shopping mall, apartments, offices and leisure zones covering one million square meters (10.8 million square feet).

"We plan to change the face of Serbia," said Serbian Prime Minister Aleksandar Vucic, adding he aimed to make Belgrade the most important city in Southeast Europe.

Mohamed Alabbar, the executive director of Eagle Hills who is also chairman of Dubai's Emaar Properties, said the project will turn Belgrade into a regional hub.

Officials said the new Belgrade zone will attract business and tourism to the Serbian capital and help restart the economy, which is desperate for foreign investment.

Critics have complained of an alleged lack of transparency in arranging the project, while some experts have said the architecture would not fit Belgrade's historic look.

The project is expected to start in 2015.