NEW YORK (AP) — 50 Cent thinks the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company.

"The success of Beats is great for us. It makes the category understand how valuable our association is to that company," he said. "When they see the company, and see that it sold for $3.1 billion, they go: 'That one is definitely next, that's the one that has the cool factor connected to it while producing quality products.'

Beats Electronics, the leader in the headphone market and a music streaming company, was acquired by Apple last month. SMS Audio has been around since 2011.

On Wednesday night, 50 Cent was joined by the company's new pitchman, basketball star Carmelo Anthony, at a penthouse hotel party as SMS introduced its new line of sports headphones in both wired and wireless editions.