Promotional Services - Global Procurement Market Intelligence Report (2018-2022) Featuring Edelman, Weber Shandwick, Burson-Marsteller, FleishmanHillard, Ketchum, and MSL - ResearchAndMarkets.com
Sep. 04, 2018
DUBLIN--(BUSINESS WIRE)--Sep 4, 2018--The "Global Promotional Services - Procurement Market Intelligence Report" report has been added to ResearchAndMarkets.com's offering.
One of the procurement best practices for buyers is to ensure the centralization of content and strategy to meet promotional campaign objectives.
According to the report, one of the key growth contributors for the global promotional services market is the increasing demand for integrated marketing communication.
Further, the report states that one of the key category management strategies for the buyers in the global promotional services market is to engage with service providers in a yearly contract to ensure service delivery and assurance.
The report provides actionable insights to improve source-to-contract cycle performance in the Global Promotional Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.
Companies FeaturedEdelman Weber Shandwick, Inc. (part of IPG) Burson-Marsteller (part of WPP) FleishmanHillard (part of Omnicom Group) Ketchum (part of Omnicom Group) MSL (part of Publicis Groupe)
Key Topics Covered
1. Executive Summary
2. Market Insights
3. Category Pricing Insights
4. Cost-Saving Opportunities
5. Best Practices
6. Category Ecosystem
7. Category Management Strategy
8. Category Management Enablers
9. Suppliers Selection
10. Suppliers Under Coverage
11. US Market Insights
12. Category Definition
For more information about this report visit https://www.researchandmarkets.com/research/9p5gf5/promotional?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20180904005598/en/
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
INDUSTRY KEYWORD: COMMUNICATIONS MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS
SOURCE: Research and Markets
Copyright Business Wire 2018.
PUB: 09/04/2018 10:51 AM/DISC: 09/04/2018 10:51 AM