NEW YORK (AP) _ Philip Morris Companies Inc. created a new executive post overseeing worldwide food operations and named new chief executives for its domestic tobacco and North American food divisions.

The moves announced Friday came two days after the company said Geoffrey Bible will add the title chairman to his job as chief executive at the parent company when Chairman William Murray retires effective Feb. 1.

Philip Morris is a $61 billion consumer products company that makes brands including Marlboro cigarettes, Miller beer, Kraft cheese and Oscar Mayer meats.

James M. Kilts, 46, who had been president of Kraft USA, was named to the new position of executive vice president for worldwide food operations.

The new chairman and chief executive of the Kraft General Foods North America business will be Robert Morrison, 52, who had been president of General Foods USA.

Morrison replaces Richard Mayer, 54. Philip Morris said Mayer had intended to retire early.

John D. Bowlin, 44, president and chief operating officer of Miller Brewing Co., was named president and chief operating officer of Kraft General Foods North America. Bowlin's successor was not named. Miller is a Philip Morris company.

The new chief executive and president of the domestic tobacco business, Philip Morris USA, will be James J. Morgan, 52, who has been the top marketing officer in that division.

Morgan was said to have played a key role over the past two years as Philip Morris ignited a price war by cutting the price of Marlboros and helping the world's best selling brand regain market share lost to discount brands.

Morgan succeeds William I. Campbell, 50, who was named chairman but intends to retire early after a transition period next year.

Marc S. Goldberg, 51, senior vice president for coprorate planning, has been given added responsibilities for overseeing some worldwide tobacco operations including manufacturing, research and leaf purchasing.