Blueport Commerce Retailers See Impressive Gains Over Memorial Day Weekend
Jun. 12, 2018
BOSTON--(BUSINESS WIRE)--Jun 12, 2018--Blueport Commerce, the leading e-commerce platform for big-ticket retail, today announced significant sales gains for U.S. furniture retailers across the Blueport Platform over Memorial Day Weekend. During a period that was fairly stagnant for the industry overall, Blueport retailers were able to generate an impressive jumpstart to the summer sales season, posting a 45% sales increase across the platform.
This year’s increase in revenue was driven primarily by a strong increase in conversion – up 44% over Memorial Day Weekend last year. Typically, increases in traffic during peak times like Memorial Day dilute conversion as aggressive marketing tactics attract a wide variety of shoppers. Blueport’s retailers were able to increase conversion even with this surge in traffic, evidence of the strong marketing and merchandising strategies by Blueport retailers, and of the power of the Blueport Platform to convert those strategies into results.
“Tent-pole holidays like Memorial Day Weekend are key revenue drivers for our furniture clients,” says Carl Prindle, President and Chief Executive Officer of Blueport Commerce, “Our vertical focus ensures our platform delivers the performance, stability and key features necessary to drive sales online and in stores during these important and highly competitive periods. It is rewarding to see retailers on the Blueport Platform continue to propel big-ticket furniture sales online.”
While sales were strong throughout the weekend, Monday came out as the strongest sales day as promotional urgency encouraged shoppers to finalize their orders. Blueport continued to see advances in mobile’s share of traffic and revenue. Mobile traffic increased 35% year-over-year across U.S. retailers on the platform, and mobile revenue increased 67%.
“We’re fortunate to partner with some of the most digitally-savvy retailers in the industry. Their expert marketing and merchandising insights, enabled by the Blueport Platform, continue to drive remarkable results,” adds Prindle, “We look forward to building on this momentum as we prepare for the peak holiday season ahead.”
About Blueport Commerce
Blueport Commerce is the leading e-commerce platform for big-ticket retail, influencing over $4B in omnichannel sales annually. Brick-and-mortar retailers build their omnichannel websites on the Blueport Platform, providing better shopping experiences for their customers and driving sales online and in their stores.
Solving the unique challenges of selling big-ticket items online, The Blueport Cloud E-commerce Platform synchronizes with any retailers’ ERP system to enable best-in-class websites fully integrated with retailers’ stores, warehouses, and delivery networks. A comprehensive suite of vertically-focused features are included “out of the box” while a continuous stream of relevant innovation ensures retailers offer their shoppers a leading omnichannel experience today and in the future.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180612005250/en/
CONTACT: Blueport Commerce
KEYWORD: UNITED STATES NORTH AMERICA CANADA MASSACHUSETTS
INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL SOFTWARE HOME GOODS RETAIL
SOURCE: Blueport Commerce
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PUB: 06/12/2018 04:00 AM/DISC: 06/12/2018 04:01 AM