SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Sep 4, 2018--LeadMD, the world’s leading Modern Marketing Firm, today announces its partnership with Drift, the leading conversational marketing and sales platform. By entering into this relationship, LeadMD will be tapping into Drift’s extensive functionality to empower and extend its existing sales and marketing offerings, including buyer journey mapping, account and buyer personas and sales playbooks. As a result, LeadMD customers will experience the benefits of increased buyer conversion and shortened time to sales, while Drift customers will enjoy enhanced time to value and deeper utilization of the Drift platform.

“LeadMD is excited to partner with Drift as a means of operationalizing the playbooks we create to empower our customers’ account-based and demand generation go-to-market strategies,” said Justin Gray, CEO of LeadMD. “Today’s buyers want to have a conversation on their terms and within their timing. Traditional martech tools take that power away and position frictional gates, like forms, as a blocker to true engagement. Drift breaks down those barriers and allows the buyer and the brand to meet on the buyer’s terms, without giving up the insights and preparedness the brand needs to provide real value in that on-demand exchange.”

This partnership comes on the heels of notable growth and momentum for LeadMD. The agency recently debuted its revenue acceleration framework (RAF) built for existing clients and new customers, which helps align clients’ revenue goals with the right people, processes and technology to achieve desired growth. Furthermore, LeadMD’s CEO Justin Gray was just named to the Phoenix Business Journal’s prestigious ‘ 40 under 40 ’ list, honoring the best leaders in the valley. This partnership with Drift is yet another way in which LeadMD is helping to shape the B2B industry by defining best practices and innovation in the field of marketing.

"Drift is excited to announce LeadMD as a certified partner in Conversational Marketing. We're also honored to be included among the ranks of Marketo & Salesforce as a LeadMD Platinum Partner," said Jared Fuller, senior director of partnerships at Drift. "Since we've started working with the LeadMD team, it has become clear they are committed to making the future of marketing conversations driven. Over the past several years, LeadMD has been ahead of the curve in marketing automation, account based marketing and now conversational marketing. Drift is proud to have them as an official certified partner.”

Drift is unique in that it enables conversions directly on a website, thus eliminating the need for webforms, and empowering companies to serve up truly tailored messages to their audiences. It also allows businesses to build complex workflows and experiences for their buyers, based upon existing data as well as information gathered in real-time on the website. There are also data enrichment and sales enablement offerings on the horizon, and many other disruptive applications down the line. To learn more about Drift, please visit https://www.drift.com/.

About LeadMD

LeadMD is the number one modern marketing firm in the U.S. Launched in 2009, LeadMD empowers marketers to create business impact. The company focuses on people, processes, and technology that create predictable and sustainable revenue operations for high growth and enterprise brands. LeadMD has helped thousands of marketing and sales teams improve and deliver value through strategy, technology, education and repeatable, proven tactics that work. For more information, visit https://www.leadmd.com or email at go@leadmd.com

LeadMD and the LeadMD logo are trademarks of LeadMD, Inc. All other trademarks are the property of their respective owners.

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SOURCE: LeadMD

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PUB: 09/04/2018 08:00 AM/DISC: 09/04/2018 08:03 AM

http://www.businesswire.com/news/home/20180904005297/en