Salt Lake Games Get New Sponsors
Aug. 08, 2000
SALT LAKE CITY (AP) _ Salt Lake City now has an official champagne and an official wine for the 2002 Winter Games, but the makers won't be handing out any samples to Olympic organizers.
The Salt Lake Organizing Committee is getting only cash from Korbel Champagne Cellars and Fetzer Vineyards. On Monday, they became official supporters of the 2002 Olympics and Paralympics and the U.S. Olympic teams competing in the games from 2000 through 2004.
``Federal and state statutes limit our ability to accept free product,'' SLOC spokeswoman Caroline Shaw said.
The value of the deal was not disclosed, but suppliers of goods and services usually contribute about $5 million to $10 million.
While SLOC's share will be all cash, the U.S. Olympic Committee will get both cash and beverages. Some of the product may be consumed Nov. 29 at a black-tie Korbel Night of Olympic Champions banquet in Washington.
Royalties from sales of Korbel and Fetzer bottles, which will carry Olympic logos, will provide financial support for American Olympic teams through Dec. 31, 2004.
The companies were official suppliers for the 1996 Summer Games in Atlanta.
Former company spokesman George Rose told The Salt Lake Tribune at that time that the two California producers had prepared almost 100,000 cases of wine and champagne for Atlanta. While some was to be poured by caterers at Olympic banquets, much was to be sold to collectors in bottles adorned with Atlanta's flame.
Fetzer Vineyards spokeswoman Sara Cummings said there are no plans for commemorative bottles in 2002.
The Korbel/Fetzer announcement comes three days after George Van Komen, a Salt Lake physician who has fought Anheuser-Busch's Olympic sponsorship, presented a seven-step plan to curtail alcohol ads during the 2002 Winter Games.
At the Global Alcohol Advocacy Conference in Syracuse, N.Y., Van Komen urged the formation of an international coalition to diminish the effectiveness of Anheuser-Busch's sponsorship.