NEW YORK (AP) _ Ford Motor Co. reportedly will name William Clay Ford Jr. as its chairman, making him the first family member to head the company since 1980.

Ford, head of the company's finance committee, will succeed Alex Trotman, 64, when he retires at the end of 1999, Time magazine reports in its Dec. 8 issue.

The board of directors is also set to name Jacques Nasser _ now president of automotive operations _ the next CEO, Time said.

Ford said he would enjoy working with Nasser, 49. ``The two of us together would be natural,'' he said. ``Jacques and I are very good friends. It doesn't have to be one of us or the other running the company.''

The last family member to run the company was Henry Ford II, who was chairman from 1945-1980. The company's founder, Henry Ford, ran the company from 1908-1918 and Edsel Ford ran it from 1918-1943.

The 40-year-old Ford, who owns the Detroit Lions, is a great-grandson of Henry Ford. The Ford family controls 40 percent of the company's voting shares.