NEW YORK (AP) _ Oprah Winfrey has named her new magazine _ O.

The choice of ``O, The Oprah Magazine'' was finalized after several focus groups were conducted, Hearst Magazines and Oprah's entertainment group said Wednesday.

``What I like about O is that it is simple and direct, and it is what a lot of my friends call me,'' Winfrey said in a statement.

The monthly women's magazine is set to launch on April 17 with a distribution of 850,000 copies.