LONDON--(BUSINESS WIRE)--May 16, 2018-- latest market research report on the provides an analysis of the most important trends expected to impact the market outlook from 2018-2022.

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Technavio has published a new market research report on the gambling market in the UK from 2018-2022. (Graphic: Business Wire)

According to Technavio analysts, the gambling market in the UK will grow at a CAGR of over 5% during the forecast period. One of the key factors driving the growth of the is the increased adoption of online platforms for gambling. The online gambling sector in the UK has been witnessing substantial growth over the last few years. In 2017, the online gambling segment accounted for over 35% of the entire gambling market in the country. The segment witnessed an incremental growth of 2% between 2015 and 2017. During the forecast period, the UK regulatory bodies expect the growth to continue. Online gambling and its continued growth at the expense of conventional gambling operations will drive the gambling market in the UK during the forecast period.

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In this report, Technavio highlights implementation of artificial intelligence (AI) in gambling as one of the key emerging trends in the gambling market in the UK:

Implementation of artificial intelligence (AI) in gambling

The gambling industry is known for its implementation of emerging consumer trends and innovative technologies. The most effective operators have facilitated a smooth shift from the physical to the digital world. The use of AI in online gambling and casino gameplay has been dominant for years. However, the main change is the application of this technology. AI is embodied by the presence of live dealers (or croupiers) that have the capacity to interact with players in real-time while being underpinned by the random number generating algorithms. These dealers have helped replicate bricks-and-mortar gameplay in the virtual realm, creating an alluring and true gambling experience.

“AI can be used to determine consumer behavior. This would enable sites to better anticipate players’ needs and figure out what drives them to play, quit, or change games the most. AI can also help intensify computer-opponents. AI is used in the gambling industry to improvise customer service. Advanced bots that are replacing customer service representatives can access and analyze knowledge about a customer’s specific playing habits,” says a senior analyst at Technavio for research on .

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Gambling market in the UK segmentation

This market research report segments the into the following types, including betting, lottery, and casino. The betting segment held the largest market share in 2017, accounting for nearly 45% of the market. The market share for this type is expected to increase nearly 3% by 2022. The increased adoption of online betting and gaming will contribute to the segment's growth.

About Technavio

is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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View source version on businesswire.com:https://www.businesswire.com/news/home/20180516005605/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

www.technavio.com

KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: ENTERTAINMENT CASINO/GAMING

SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 05/16/2018 06:39 AM/DISC: 05/16/2018 06:39 AM

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