ARLINGTON, Va. (AP) _ Corporations that want to be part of the next edition of CBS-TV's smash television hit ``Survivor'' are paying big money for the privilege.

According to a report in Monday's USA Today, Visa, General Motors and Anheuser-Busch are each paying about $12 million _ or roughly triple what they shelled out last time _ for their advertisements on the show.

The price works out to more than $450,000 for a 30-second ad _ comparable to the rate for such lucrative series as ``Friends'' and ``Monday Night Football.''

CBS is looking to sell eight or nine total sponsorships and the newspaper says the openings could spark a bidding war.

``Survivor: The Australian Outback'' is scheduled to premier after the Super Bowl on Jan. 28. The network plans to use spots before and during the game to promote the first episode.

``For the first time, there may be as much hype for the show after the Super Bowl as the Super Bowl itself,'' said Joe Abruzzese, the network's president of ad sales.