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Glossier Beauty Products Success Case Study 2019: How a Digital Indie Brand Disrupted the Beauty Space by Harnessing Social Media to Empower and Engage with Consumers - ResearchAndMarkets.com

April 11, 2019

DUBLIN--(BUSINESS WIRE)--Apr 11, 2019--The “Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers” report has been added to ResearchAndMarkets.com’s offering.

“Success Case Study: Glossier Beauty Products”, analyzes how a digitally native indie beauty brand managed to successfully leverage social media to disrupt the beauty industry in the way consumers purchase, engage with, and ultimate perceive their relationship with a brand.

Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers

Glossier was created as a by-product of a blog, but has since become a major disruptor in the beauty space. Its success has largely been down to a policy of actively seeking out consumers’ opinions and incorporating them into the product creation process.

Scope

  • It is important to understand a brand’s target audience and adjust marketing activity accordingly.
  • Giving consumers input into the product creation process can drive brand engagement.
  • Companies can use social media to improve their image around transparency and authenticity.

Reasons to Buy

  • Use a selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Topics Covered:

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Companies Mentioned

  • Glossier
  • Fenty Beauty

For more information about this report visit https://www.researchandmarkets.com/r/kaclk8

View source version on businesswire.com:https://www.businesswire.com/news/home/20190411005296/en/

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Related Topics:Cosmetics,Social Media

KEYWORD:

INDUSTRY KEYWORD: RETAIL COSMETICS

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 04/11/2019 04:59 AM/DISC: 04/11/2019 04:59 AM

http://www.businesswire.com/news/home/20190411005296/en