Party City Announces Pilot Program to Sell Products on Amazon
ELMSFORD, N.Y., Aug. 09, 2018 (GLOBE NEWSWIRE) -- Party City Holdco Inc. (NYSE:PRTY), the leading vertically integrated decorated party goods company in North America, announced today the expansion of its digital reach with a pilot program to sell select product assortments on Amazon.com. This program broadens Party City’s existing e-commerce offering and leverages its unique vertical model.
Party City will launch the pilot program in advance of this year’s Halloween season and will initially offer a curated product assortment focused largely on the costume category.
James M. Harrison, Chief Executive Officer, stated: “The Amazon pilot we are launching will complement PartyCity.com’s category leading capabilities and serve to advance our overarching strategy of having Party City products available to consumers wherever they choose to shop. As a vertical retailer, the program also creates an additional channel of distribution that allows us to leverage our dynamic manufacturing and distribution capabilities while attracting new customers to the Party City brand, including Millennials, who have shown a propensity to shop across online channels.”
Although this is currently a pilot program, Party City anticipates expanding its product offerings later this year to include products for Christmas and New Year’s celebrations, with further expansion possible in 2019.
About Party CityParty City Holdco Inc. is the leading party goods company by revenue in North America and, it believes, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. The Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company’s retail operations include approximately 950 specialty retail party supply stores (including franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.
Investor RelationsICRFarah Soi and Rachel Schacter203-682-8200 InvestorRelations@partycity.com
Media Relations ICRBrittany Fraser and Jim Furrer203-682-8200 PartyCityPR@icrinc.com