Global Mobile Advertising Market 2018-2022|Industry Analysis and Forecast| Technavio

December 28, 2018

LONDON--(BUSINESS WIRE)--Dec 28, 2018--Technavio’s global mobile advertising market research report forecasts the market to grow at a CAGR of over 13% during the forecast period. However, the growth momentum of the market is expected to decelerate due to a decline in the year-over-year growth.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181228005166/en/

Technavio predicts the global mobile advertising market to grow at a CAGR of over 13% by 2022 (Graphic: Business Wire)

The rapid growth of programmatic advertising will be one of the major trends in the during 2018-2022. Programmatic advertising eradicates the need for middlemen and thereby, has proven to be a beneficial tool for businesses. It provides a wide range of benefits to advertisers. One of the benefits offered by programmatic advertising includes real-time data and insights. The advertisers can draw insights and adjust advertisements accordingly while a campaign is running, thereby enhancing its effectiveness.

This report is available at a USD 1,000 discount for a limited time only:

According to Technavio analysts, one of the key drivers for the global mobile advertising market is the growth in in-app advertising:

Global mobile advertising market: Growth in in-app advertising

The mobile phone users spend more than 80% of their time on dedicated apps when compared with 20% time spent on browsers on their mobile devices. The high amount of time spent on apps has led to advertisers focusing on in-app advertisements of their products and services. In addition, this platform aids app developers in generating revenue without having to charge the users to use their apps.

According to a senior analyst at Technavio for research on publishing and advertising, “In addition to being cost-effective, the in-app advertisements also help in reaching a targeted audience based on the data collected through the apps and cache files. In-app advertising offers a better consumer experience than display advertising on the mobile web.”

Global mobile advertising market: Segmentation analysis

This global mobile advertising market analysis report provides market segmentation by type (display, search, and SMS) and by region (the Americas, APAC, and EMEA). This report provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

Of the three major segments by type, the display segment held the largest mobile advertising market share in 2017, contributing to over 53% of the market. This segment will dominate the global market throughout the forecast period.

The Americas held the largest share of the market in 2017, accounting for close to 43% share. It was followed by APAC and EMEA respectively. The APAC region is expected to surpass the Americas to become the largest shareholder of the market by 2022.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

Market ecosystem Market characteristics Market segmentation analysis

Market Sizing

Market definition Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Regional comparison Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered Vendor classification Market positioning of vendors Competitive scenario

About Technavio

is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at .

View source version on businesswire.com:https://www.businesswire.com/news/home/20181228005166/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200




SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 12/28/2018 11:27 AM/DISC: 12/28/2018 11:27 AM


Update hourly