New Age Beverages Corporation Further Expands Búcha Live Kombucha Brand With Ahold Delhaize

September 18, 2018
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DENVER, CO / ACCESSWIRE / September 18, 2018 / NEW AGE BEVERAGES CORPORATION (NASDAQ: NBEV), the Colorado-based organic and natural healthy functional beverage company intending to become the world's leading healthy beverage company, today

DENVER, CO / ACCESSWIRE / September 18, 2018 / NEW AGE BEVERAGES CORPORATION (NASDAQ: NBEV), the Colorado-based organic and natural healthy functional beverage company intending to become the world’s leading healthy beverage company, today announced the expansion to all Ahold Delhaize outlets across the Eastern Seaboard with new permanent off-shelf merchandising racks going in more than 600 outlets.


Búcha Live Kombucha is the fastest growing brand in the category at >183% annual growth. Brand has quadrupled since becoming part of New Age and margin has tripled. Expanded distribution and merchandising with Ahold Delhaize in permanent wooden racks averages an incremental 450% lift vs. traditional on-shelf presence. Ahold Delhaize has expanded to 2,300 outlets in the US encompassing the banners Stop & Shop, Giant Landover, Hannaford’s, Food Lion, Giant Martins and others.

New Age’s Búcha® Live Kombucha has become a technological leader in the Kombucha segment and is the only brand with an industry leading 12-month shelf life and no refrigeration required versus an 90-day average for most competitors. Búcha uses a large-batch proprietary production process that stops secondary fermentation, which in competitive brands leads to incremental sugar and alcohol production, which then leads to mislabeling and other problems. Because of Bucha’s unique process, not only is the brand safe and stable, but it also allows for lower cost distribution, expansion to convenience and new channels and markets, and enables off-shelf display and merchandising.

Ahold Delhaize is one of the world’s largest retailers with sales of more than €62 Billion across 11 countries. The United States is the Ahold Delhaize largest market, as the global retail giant expands presence throughout the East Coast, serving 23 states from Georgia to Maine. This aggressive expansion and display promotion marks Bucha’s most substantive entry into the East Coast market to date, and is expected to have a significant impact on New Age’s financial performance.

Krista Lumley, Brand Manager for Búcha Live Kombucha commented, ″New Age has so many opportunities in front of it, but some of our most exciting opportunities lay in our untapped core brands that are just at the beginning of their lifecycles. Búcha is not just the fastest growing brand in the category, it also has a preferred taste by more than 43% vs. leading competitors, which as more and more consumers gravitate away from carbonated soft drinks, positions it as a very accessible and healthier alternative. Now with more distribution, and more merchandising with great partners like Ahold, more consumers will be able to enjoy this great brand.″

About New Age Beverages Corporation (NASDAQ: NBEV )

New Age Beverages Corporation is a Colorado-based healthy functional beverage company that was created in 2016 and 2017 with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $1 trillion-dollar non-alcoholic beverage industry. In that period, New Age has become the 54th largest beverage company, one of the largest healthy beverage companies, and the fastest growing in the world over the past two years. New Age competes Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Búcha Live Kombucha, Xing, Marley, Coco-Libre, Aspen Pure, and ’nhanced. The Company’s brands are sold across all 50 states within the US and in more than 15 countries internationally across all channels via direct and store door distribution systems.

New Age has exclusively partnered with the world’s 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company’s filings with the Securities and Exchange Commission might affect the Company’s operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries about New Age Beverages Corporation please contact:

Cody Slach, Liolios Group, Inc.

Investor Relations Counsel

Tel 949-574-3860

New Age Beverages Corporation

John Price, CFO


SOURCE: New Age Beverages Corporation

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