IFAM Santa Fe on track for strong year

July 15, 2018

The 15th annual International Folk Art Market | Santa Fe is on pace to match sales from last year’s record-breaking event, officials say.

“Based on ticket sales and enthusiasm, we will finish as strong as last year,” said Jeff Snell, CEO of the International Folk Art Alliance, which presents the market each year on Museum Hill. Even the rains on Saturday didn’t put a damper on the event, he said, adding that “rain is always a beautiful thing in New Mexico.”

Market spokeswoman Clare Hertel said a sold-out crowd of more than 2,000 people at Friday evening’s opening night party spent $800,000 in three and a half hours — a 7 percent increase over first night sales last year.

And by closing time Saturday, the scores of artisans from more than 50 nations had sold $2.24 million worth of goods.

Snell estimated Saturday’s crowd at between 10,000 and 12,000 marketgoers. “We expect another big crowd Sunday,” he said, adding that sales are likely to at least reach the $3.14 million the market saw in 2017.

He called this year’s market a “more vibrant experience” than those of the past, crediting honorary chair Muhammad Yunus, a Bangladeshi economist and Nobel Peace Prize winner, for putting “an added spotlight on the artists and how they rebuild their communities.”

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