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Sears Will Replace Kids’ Clothes That Wear Out

July 16, 1991

CHICAGO (AP) _ Sears, Roebuck and Co. announced Monday a plan to replace children’s clothing that wears out before it’s outgrown.

Under a plan the retailer is calling KidVantage, Sears also said it would give customers who buy more than $50 worth of children’s clothing a 10 percent discount on their next purchase. Customers who buy more than $100 would get a 15 percent discount.

The replacement warranty will apply to all children’s clothing sold at Sears, including both store brands and other national brands.

″It’s not a very high-risk strategy, because most kids outgrow their clothes before they wear out,″ said Chicago retail analyst Sidney Doolittle. ″It’s a good marketing tack to take, because it emphasizes the quality and reliability of the product.″

No other major retailer in the United States has such a warranty program, Doolittle said.

Children’s apparel is ″a major product for Sears,″ Doolittle added. ″It’s one of the areas that they lead in terms of market share.″

Sears has offered a wear-out warranty on its own Toughskins jeans for several decades, said company spokeswoman Marci Schaffer.

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