AP NEWS

Alra Care Products Re-Launches Its 30-Year Old Brand

July 9, 2018

CENTURY CITY, Calif.--(BUSINESS WIRE)--Jul 9, 2018--Alra Care Products ( www.Alra.com ), a Division of Neue Cosmetic Company, Inc., is re-launching the Alra Care Products brand under the direction of Mr. Harry Wang, President & CEO, Alra Care Products.

Mr. Wang acquisitioned the Alra Care Products brand in 2014, and has been meticulously redeveloping, repackaging and repositioning the brand over the last four years.

Alra Care Products are scientifically formulated to soothe and relieve the effects of chemotherapy and radiation treatment, which have been proven to cause serious skin irritations.

The Alra Care Products brand includes four product line extensions: Alra Therapy Lotion, Alra Mild Conditioning Shampoo, Alra Non-Metallic Deodorant, and Alra All Vegetable Unscented Mild Soap. The Alra Care Products brand also includes the Alra Care Chemo-Kit, a popular product line extension, which includes all four Alra products packaged in one stylish gift-box.

Alra Care Products ( www.Alra.com ), a Division of Neue Cosmetic Company, Inc., recently retained Privilege Media Group International Inc. | pmg as their agency-of-choice to provide creative and strategic solutions for the company’s products and operations.

“We are very excited to welcome Alra Care Products to our esteemed list of global Clients, and we look forward in building and growing the Alra Care Products brand―worldwide,” says Johnathan Michel, President & CEO, Privilege Media Group International Inc. | pmg.

Alra Care Products, under the direction of Privilege Media Group International Inc. | pmg, will launch a national/international social media and public relations campaign in SUMMER 2018 entitled... “PLAY HARD. STAY STRONG.”

View source version on businesswire.com:https://www.businesswire.com/news/home/20180709005289/en/

CONTACT: Privilege Media Group International Inc. | pmg

Antoinette DuBois

Vice President of Public Relations

310.425.3499 Extension 333

Antoinette.DuBois@pmgintl.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: OTHER CONSUMER HEALTH ONCOLOGY SOCIAL MEDIA RETAIL COMMUNICATIONS COSMETICS MARKETING CONSUMER

SOURCE: Alra Care Products

Copyright Business Wire 2018.

PUB: 07/09/2018 10:00 AM/DISC: 07/09/2018 10:01 AM

http://www.businesswire.com/news/home/20180709005289/en

AP RADIO
Update hourly