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Smooth times at new downtown business Shop offers healthy drinks, snacks Mondays to Fridays

August 5, 2018

As she prepared to close up shop for the day, Beatriz Gonzales gazed around her establishment and realized her dream is a reality.

Gonzales opened Fresco, which specializes in healthy smoothies, on Monday.

As part of the medical professional field, Gonzales — who has worked in nursing homes and currently does home healthcare — wanted to bring healthy alternatives to those employees as well as the rest of the public.

“We don’t eat,” Gonzales said about being a medical professional. “We work 12 to 14 hour shifts and literally eat a bag of chips if we get the chance to and to offer this to them for me was important.”

Fresco is located at 519 Jefferson Ave. It’s open Monday through Friday from 6 a.m. to 2 p.m.

The early morning schedule at Fresco allows Gonzales to continue to work in the medical field.

“I get here about 5 a.m. and then I’ll leave here around 3 p.m. after I get everything prepared for the next day,” Gonzales said. “After that, I’ll go see patients for a few hours and then I’ll go to store to get things for the shop. It’s a long day.”

The 15 favors of smoothies, seven refreshers and three aguas written in different colored chalk on her blackboard that hangs to the left of the main counter pays homage to her family. She also has healthy snacks available including chia pudding, toast and oatmeal.

“On the weekends, I enjoy my fats and my red meats, but I like to try to stay healthy,” Gonzales said. “Being Mexican American, there things called aguas and that’s where I first started. I want to enjoy those things, but I don’t want to feel so guilty about it. I started playing with recipes to make them healthier.”

Gonzales’ family was instrumental in the business taking shape.

When she started renovations on Fresco, that process began in the fall of 2017. Gonzales started and there was structural damage, termites and exterior work that needed to done before she opened the doors.

“I’ve wanted to have something like this for awhile now, but the opportunity finally presented itself in the summer of last year,” Gonzales said. “It’s been a lot of work getting this place nice. It was a mess.”

After the exterior renovations were complete, Gonzales wanted a homey feel to the interior.

Gonzales has a vintage Frigidaire refrigerator in the corner and a table for patrons. Second-hand artwork hangs on the walls and Gonzales also displays a carved fruit basket which her grandmother made in grade school.

“I still have a ways to go,” she said. “There are still a lot of things that I want to fix up.”

In addition to her family helping with renovations, DezMarie Munoz and Maylie Brito — who are Gonzales’ two 16-year-old cousins who attend Odessa High and Permian, respectively — are helping with day-to-day operations.

Munoz said Gonzales spoke with her to be part of it from the beginning and her older cousin didn’t disappoint. Munoz is excited about getting the opportunity to help Gonzales achieve her dream.

“It’s been a roller coaster,” Munoz said. “It’s been fun to being tiring. It’s been crazy. I’m really happy that we stuck it through and made it a reality.”

Brito said the first full week the business has been open has been exciting.

“It has been fun,” she said. “It has been nice to see different people come in.”

Gonzales isn’t looking too far into the future, but she does hope to add healthy food recipes that she would make for her family to the menu.

She said she is looking to get through each day successfully.

“I mentally prepare myself for no one coming in the door,” Gonzales said. “I just have to keep a smile on my face and keep letting people know that we are here and it will happen.”

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