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Trump’s ‘You’re Fired’ Banner Draws Ire

March 28, 2004

NEW YORK (AP) _ A giant ``You’re Fired″ sign on the Trump Tower in midtown Manhattan has earned Donald Trump’s development firm four summonses from the city.

The firm does not have a permit and was asked on four occasions to remove the 13-foot tall, 25-foot wide banner that promotes the hit reality television show ``The Apprentice,″ the New York Post first reported Friday.

Trump told The Daily News that the Fifth Avenue skyscraper’s sign was a tourist attraction and ``New York should appreciate it instead of fighting it.″

Trump Tower Commercial LLC, the building’s owner, could face $2,500 fines for each of the violations after a hearing. City officials planned to file an order to remove the banner with the Secretary of State in Albany.

``The biggest complaint about the city is that it’s an unfriendly place to do business,″ Trump told the Post. ``They should wise up.″

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