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Cricket® Introduces Expansion of Best-Selling Static Free™ Brush Line

October 4, 2018

NOVATO, Calif.--(BUSINESS WIRE)--Oct 4, 2018--Today Cricket® announces the expansion of one of its best-selling collections, Static Free™, which is now available at Sally Beauty. The three brushes available at Sally Beauty were each designed to address a specific need, while maintaining the original features of the existing Static Free™ line.

“The Static Free™ brand has been trusted by professional hairstylists and barbers for decades,” said Karen Delzell, Vice President of Marketing at Cricket. “We knew if we were going to expand the line, it would have to include tools that supported the professional need.”

For more than 30 years, Cricket’s Static Free™ brushes have been a beauty staple to eliminate fly-away hair. The new collection incorporates elements of the original brushes including a vented pattern, reinforced ball tips, and non-snag bristles to help reduce drying time.

Static Free™ Fast Flo XL has an extra-large, extra-wide vented pattern and non-snag bristles to accelerate drying time, and extra surface area to maximize efficiency for thick hair. Static Free™ Fast Flo Flex has a moveable, flexible vented brush head. The bendable brush head and super soft bristles make this a true utilitarian brush, as you detangle, dry, and style. Static Free™ Ponytail Pro has boar and nylon bristles on one side to achieve a smooth ponytail, and the comb side can be used to add volume or create definition. Never be caught without a hair tie as this brush has a custom handle to hold hair ties and includes three elastic ties.

“The Ponytail Pro is the secret weapon brush for a perfect updo,” said Frederic Aspiras, celebrity stylist. “It really does it all!”

The three Static Free™ collection brushes are now available online and in store at Sally Beauty, and other pro beauty retail outlets.

ABOUT CRICKET®

For nearly four decades, Cricket has built a trusted relationship with professional hairstylists and at-home beauty enthusiasts. Products are designed to enhance the user’s overall performance, alleviate pain points, and bring innovative tools to become part of their everyday lives. Our innovation and the ability to connect to the user has been our hallmark in the beauty industry. For more information, please visit www.CricketCo.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181004005157/en/

CONTACT: Cricket

Sarah Alvarez, 415-475-4173

salvarez@cricketco.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN ONLINE RETAIL RETAIL COSMETICS CONSUMER

SOURCE: Cricket

Copyright Business Wire 2018.

PUB: 10/04/2018 08:00 AM/DISC: 10/04/2018 08:01 AM

http://www.businesswire.com/news/home/20181004005157/en

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