Red Ropes were first introduced in the mid-1960s. They were sold in plexiglass cases on convenience store shelves that only the store clerk had access to. They eventually came in plastic wrap like other candies, but were discontinued as a standalone product in the mid-1990s. They continued to be available in a mixed bag of candy, but after letters from fans and requests from retailers urging to bring them back, American Licorice Co. recently decided to bring them back.
A representative from American Licorice Co. said that sales and popularity of Red Ropes has exceeded expectations since being reintroduced.