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Work Week: A Special News Report About Life On the Job And Trends Taking Shape There

November 21, 1995

A ROBUST CAMPUS hiring season gets under way.

Corporate America is looking for more new hires on college campuses this year. NationsBank Corp.’s 16 recruiters are visiting 75 campuses for about 800 jobs, up 100 from last year. Harris Corp. wants 200 graduates, up from 126. Cognex Corp., a Natick, Mass., computer concern, bused in 65 students from local colleges for a hiring pitch, while Gillette Co. sets up a ``Super Saturday″ to interview all marketing recruits in one day.

But companies are visiting fewer campuses. Computer Sciences Corp. of El Segundo, Calif., expects to hire up to 15 percent more graduates but ``is spending more time with fewer, select schools,″ says Paul Orvos, corporate manager of employment. Deloitte & Touche in Los Angeles is hiring more students outside California because it can get ``top talent″ from elsewhere instead of reaching down to ``second and third tiers of students″ locally, says Charles Osaki, recruiting director.

Bergen Brunswig Corp. of Orange, Calif., looking for salespeople, wants students who have at least partially paid for their own education.

DESKTOP VIDEO INTERVIEWS catch recruiters’ eyes.

Nearly 60 campuses, including the University of Cincinnati and Georgia Tech, install a system from Viewnet Inc., Madison, Wis., which allows students to interview via desktop video. At least 10 major recruiters, including Boeing Co., Intel Corp. and Procter & Gamble Co., hook up such systems with universities. About 400 companies are expected to use the system by 1997, says Jill Nowicki of Viewnet.

Video interviews save travel costs and help in screening interviews. They also induce companies to ``video visit″ more campuses. P&G is subsidizing installation costs at 30 universities but sees the system as a supplement to campus visits, spokeswoman Linda Ulrey says. Mattel Inc. considers video conferencing to make presentations to potential recruits.

VISION ON 22nd STREET program brings more nurses into the community.

Cleveland State University and the Visiting Nurse Association of Cleveland, both located on East 22nd Street, team up for an innovative nursing education program. Instead of using a predominantly hospital setting, student nurses pair up with a practitioner and learn their skills at community health centers, homeless shelters and at patients’ homes.

Nursing is expected to be among the top 40 growth jobs in the next decade. Yet, nursing employees as a percentage of total hospital staff declined nationally to 37 percent in 1992 from 45 percent in 1981, notes the Ohio Nurses Association. Moreover, some 63 percent of senior executives at 508 hospitals surveyed by Watson Wyatt Worldwide, Washington, say the survival of hospitals depends on expanding home health care and community outreach programs.

``Virtual hospitals″ may be next, says Watson Wyatt’s David Friend.

UNION NEWS: The typical top officer of a local union is a 46-year-old married white male with a high-school education, says a new study of 298 local unions by Michael Goldberg of Widener University, Harrisburg, Pa. The study, reported in the Labor Studies Journal, says family responsibilities are a ``major barrier″ to women becoming union officers.

DAILY GRIND: Calvin Williams’s idea of taking a break from running his tavern near Harrisburg, Pa., is to train area prisoners to become reading tutors for other inmates. Using magazines such as People and Sports Illustrated under a Time Warner Inc. literacy program, Mr. Williams, 60, has trained about 400 inmates in the past decade. ``I’ve had more time in prisons″ than his students, he says, adding that he knows ``all their tricks.″ He finds women inmates more motivated to learn because they want to monitor their children’s education.

HAPPY JOB HUNTING: In the Thanksgiving mode, Manchester Partners International, Philadelphia, is offering free, telephone career counseling in 25 cities tomorrow. Chicago-based outplacement firm Challenger, Gray & Christmas Inc., will give free job advice on Dec. 28 and 29, including $25 discount travel coupons from Southwest Airlines for job-interview related travel.

DOCTORS AND TEACHERS list salary woes.

Following on the heels of an American Medical Association report Friday that showed doctors’ median annual pay fell for the first time, down 4 percent to $150,000, an annual teacher-salary survey to be released tomorrow by the American Federation of Teachers shows annual raises fell below inflation rates for the second consecutive year.

Teacher salaries on average rose 2.7 percent to $36,744 in 1994-95, but were below the 3 percent inflation rate, notes the group, which represents 885,000 teachers. Connecticut still pays the best, an average of $50,389 a year, while South Dakota comes in last at $26,037.

Aspiring teachers might want to head to Alaska, which pays the best beginner’s salary of $31,709.

CHECKOFFS: Buckman Laboratories International Inc., a Memphis, Tenn., chemical company, requires 20 references from every job applicant (FBI special agents need only six). . . . Stuart Greenbaum, business school dean at Washington University, St. Louis, is kicking off an annual Thanksgiving tradition by inviting all foreign business students to his house for dinner.

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